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Sumita Aphale

@sumitaaphale

Graphic Designer at Smiths Detection creating campaign, event and digital design that keeps brand expression consistent.

India

Message

At Smiths Detection, I lead design across events, digital and print, creating marketing collateral for campaigns and social media while maintaining consistent brand expression. I partner with teams and stakeholders to turn briefs into visual solutions.

Previously, I created branded collateral at EY and Accenture, developed packaging concepts at Rockstar Social India, and made storyboards and style frames at Avids. Through freelance work with Pinata Digital, I created illustrated packaging, campaign assets and character-led illustrations.

Experience

Work history, roles, and key accomplishments

Current

Graphic Designer

Current

Smiths Detection

Jan 2025 - Present (1 year 10 months)

Lead design across events, digital and print, maintaining consistent brand expression and visual quality. Create marketing collateral for campaigns, social media and events while supporting brand identity and governance.

Graphic Design Brand Identity Brand Guidelines Campaign Design Digital Design Print Design Social Media Marketing Collateral

Senior Multimedia Designer

Jul 2023 - Dec 2024 (1 year 5 months)

Created presentations, brochures, flyers, banners, illustrations, emailers and other branded collateral across digital and print. Developed concepts aligned with brand and business objectives, collaborating with workflow, art direction and content teams.

Presentation Design Brochure Design flyer design Banner Design Illustration Email Design Digital Design Print Design Brand Guidelines

Graphic Designer

Accenture

Jun 2021 - Jul 2023 (2 years 1 month)

Designed graphics, proposals, presentations and marketing materials in line with brand standards and production requirements. Collaborated with designers and stakeholders on larger assignments, maintaining visual consistency across deliverables.

Graphic Design Proposal Design Presentation Design Marketing Materials Brand Standards Collaboration

Senior Graphic Designer

Rockstar Social India

Oct 2020 - May 2021 (7 months)

Developed packaging concepts and visual direction rooted in brand storytelling, product identity and market context. Translated briefs into packaging and brand assets, incorporating client feedback through concept development and refinement.

Packaging Design Brand storytelling Visual Direction Concept Development client feedback Cross Functional Collaboration

Art Director & 2D Style/Storyboard Artist

Avids

Dec 2018 - Oct 2020 (1 year 10 months)

Developed visual concepts and style frames for films from scripts and client requirements. Created thumbnails and detailed colour and monochrome storyboards for animation.

Art Direction Visual Development Styleframes Storyboarding Thumbnails Animation Concept Development

Freelance Illustrator

Pinata Digital

Created illustrated packaging and campaign assets, including product visuals and social media creatives. Developed character-led and narrative illustrations based on client briefs, brand requirements and feedback.

Illustration Packaging Design Campaign Assets Social Media Creative Character Design Narrative Illustration