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Victoria Aguiar

@victoriaaguiar

Branding & Marketing Specialist at MERCADO BITCOIN, creating content design workflows with Claude Design to scale static and animated assets.

Brazil

Message

At MERCADO BITCOIN, I create visual assets for content and help shape material for audiences unfamiliar with crypto and financial topics. I also created a playbook and developed workflows using Claude Design to make creative production more scalable.

At bLOw FRANCHISING, I led packaging development from dielines and artwork through production-ready files, and developed visual identities for 30 franchise locations. My work also included reusable design systems, digital campaigns, motion graphics, and print production.

Experience

Work history, roles, and key accomplishments

Current

Branding & Marketing Specialist

Current

Mercado Bitcoin

Jan 2025 - Present (1 year 10 months)

Primarily works as a content designer, creating visual assets and ensuring consistency across content materials. Contributes strategically to content development and translates technical topics into accessible language for audiences unfamiliar with crypto and financial sectors.

Content Design Visual Assets Brand Consistency Content Strategy Cryptocurrency Finance Claude Design Workflow Development Scalable Production

Designer

Blow Franchising

Jan 2022 - Jan 2025 (3 years)

Led development of product packaging for beauty products, from structural dielines and visual layouts to final production-ready files. Coordinated print production with external suppliers and standardized visual identity across 30 franchise locations.

Packaging Design Print Production Pantone Dielines Visual Identity Environmental Graphics Signage In Store Communication Design Templates Visual Systems Digital Campaigns Performance Driven Assets A B Testing Motion Graphics Video Content

Designer

ANK Reputation

Jan 2022 - Dec 2022 (11 months)

Conducted brand benchmarking research and created/refined brand standards. Developed internal graphic materials, client-facing assets, storytelling concepts, and sales presentations.

Brand Benchmarking Brand Standards Graphic Design Storytelling Sales Presentations Social Media Design Key Visuals

Designer

Tea Shop Brasil

Jan 2020 - Dec 2020 (11 months)

Created graphic assets for online and offline layouts, developed concepts and key visuals based on creative briefs, and produced content for social media, paid media, and blogs.

Graphic Design Creative Concepts Key Visuals Social Media Paid Media Blog Writing Email Marketing Internal Marketing