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Vasu Chaudhry

@vasuchaudhry

Brand strategy consultant at Alcove Designs LLP who built a 97-component Figma design system now used across the studio’s client work.

India

Message

At Alcove Designs LLP, I led an end-to-end brand refresh and built a Figma design system with 97 components across 14 pages, now used in the studio’s client work. I also own UX and design for the studio’s internal AI software.

I founded an independent design studio delivering brand identity, UI, and communication design across health-tech, AI, education, and sustainability projects. For Somaa, I created a Shopify design system and 16-page site; research-backed UI frameworks and visual storytelling systems increased client engagement by 40%.

Experience

Work history, roles, and key accomplishments

Current

Brand Strategy Consultant

Current

Alcove Designs LLP

Jan 2026 - Present (9 months)

Led an end-to-end brand refresh spanning positioning, identity system, colour palette, and typography direction. Built a full Figma design system with 97 components across 14 main pages and produced editorial pitch decks for clients.

Brand Strategy Visual Identity Design Systems Figma Typography UX UI Design Pitch Decks

Founder & Creative Director

Independent Design Studio

Sep 2024 - Dec 2025 (1 year 3 months)

Founded and led an independent studio delivering brand identity, UI, and communication design across 10+ projects. Drove a 40% increase in client engagement through research-backed UI frameworks and visual storytelling systems.

Brand Identity UI Design Communication Design Design Systems CSS Shopify Figma Visual Storytelling

Junior Graphic Designer

HOWL Digital

May 2025 - Aug 2025 (3 months)

Executed digital-first brand and social media work for clients including Schindler, COPO, Larsen & Toubro, and FanCode. Created pitch decks that won 2 new client accounts within 3 months.

Graphic Design Social Media Design Pitch Decks Branding

Lead Communication Designer

Wave Athleisure

May 2024 - Aug 2024 (3 months)

Developed identity and interface systems for an athleisure label, including a 16-page website, social media identity, and ad creative. Set brand guidelines that enabled the label to scale independently across 2 cities.

Brand Identity Web Design Social Media Advertising Brand Guidelines