Varsha Saini

I’m a growth-focused marketing & analytics professional building hands-on expertise in Google Ads and advanced SEO through a Digital Marketing program by Google. I combine SEO experiments, performance marketing, and measurement to turn data into better content and campaigns.

In my current role as an SEO & Content Writer at Emizen Tech, I collaborate with product and marketing teams to iterate based on performance data. I conduct keyword research and competitor analysis, create SEO/GEO/AI-optimized content, and optimize pages using search intent and semantic keywords to improve organic visibility and conversions.

Previously, as a Digital Marketing Executive at Lease Packet Datacenter Pvt. Ltd., I managed SEO to improve organic traffic, executed Meta Ads campaigns (targeting, creatives, budgeting, optimization), and supported engagement through social media planning and scheduling. As a Data Analyst Intern at Celebal Technologies, I built interactive dashboards and used SQL and DAX for data cleaning and transformation—supporting reporting accuracy and faster decisions; I’ve also delivered results like an 18% lift in click-through rate from A/B testing blog headlines.