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Varsha SainiVS
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Varsha Saini

@varshasaini

SEO & Content Writer turning analytics into higher organic visibility and conversions.

India
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What I'm looking for

I’m looking for a growth-focused role where I can run SEO and performance marketing experiments, measure impact in GA4 dashboards, and keep improving through data-driven insights—especially with hands-on Google Ads and advanced SEO.

I’m a growth-focused marketing & analytics professional building hands-on expertise in Google Ads and advanced SEO through a Digital Marketing program by Google. I combine SEO experiments, performance marketing, and measurement to turn data into better content and campaigns.

In my current role as an SEO & Content Writer at Emizen Tech, I collaborate with product and marketing teams to iterate based on performance data. I conduct keyword research and competitor analysis, create SEO/GEO/AI-optimized content, and optimize pages using search intent and semantic keywords to improve organic visibility and conversions.

Previously, as a Digital Marketing Executive at Lease Packet Datacenter Pvt. Ltd., I managed SEO to improve organic traffic, executed Meta Ads campaigns (targeting, creatives, budgeting, optimization), and supported engagement through social media planning and scheduling. As a Data Analyst Intern at Celebal Technologies, I built interactive dashboards and used SQL and DAX for data cleaning and transformation—supporting reporting accuracy and faster decisions; I’ve also delivered results like an 18% lift in click-through rate from A/B testing blog headlines.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

GA

Government Engineering College Ajmer

Bachelor of Technology, Electrical Engineering

Earned a B.Tech in Electrical Engineering from Government Engineering College, Ajmer.

HubSpot Academy logoHA

HubSpot Academy

Certification, Content & Social Media Marketing

Completed a Content and Social Media Marketing certification through HubSpot Academy.

GO

Google

Certification, Digital Marketing

Completed an Advanced Digital Marketing certification from Google.

OS

Odin School

Certification, Data Analytics

Completed a Data Analyst certification program through Odin School.

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