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vandana varma

@vandanavarma

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Strategic UX Designer with 9 years of B2B/SaaS experience.

India

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and innovation, where I can lead design initiatives and mentor teams while driving impactful user experiences.

I am a Strategic UX Designer with over 9 years of experience in B2B/SaaS enterprise UX design and 7 years in fintech UX. My expertise lies in delivering intuitive, data-driven user experiences for enterprise and regulated environments. I have a strong background in managing design teams, building scalable design systems, and ensuring accessibility while driving AI-enhanced workflows.

Throughout my career, I have been passionate about leading and mentoring design teams, driving measurable business outcomes, and translating complex datasets into actionable, engaging experiences. At Planful, I created the first unified design system, which significantly reduced design-to-dev handoff time by 50%. My efforts have led to a 30% upsell growth among enterprise clients and an increase in Net Promoter Score post major platform redesign.

Experience

Work history, roles, and key accomplishments

UX Leader, Design Manager & People Manager

Planful

Oct 2017 - Apr 2025 (7 years 6 months)

Led and mentored UX and cross-functional teams, directing the end-to-end UX process from research to usability testing. Leveraged AI tools to enhance design workflows and created Planful’s first unified design system, reducing design-to-dev handoff time by 50%. Advocated for accessibility, achieving ADA compliance, and drove a 30% upsell growth by redesigning financial planning UX.

UX Design Design Leadership AI Tools Design Systems Accessibility Accessibility Compliance User Research Stakeholder Management Figma Agile Development

Lead UX designer

Innovapptive Inc

Mar 2016 - Oct 2017 (1 year 7 months)

Led and mentored the UX team, ensuring intuitive, accessible, and consistent UX by following native platform guidelines. Collaborated with product, engineering, and stakeholders to align UX with business and technical goals. Maintained and scaled design systems, and designed and launched the mServiceOrder product from scratch.

UX Design Design Systems Team Leadership Product Design iOS Android Web Design Figma

Lead UX designer

Veritis Group

Jul 2014 - Feb 2016 (1 year 7 months)

Led product design for a health-tracking platform, integrating Fitbit data with manual inputs for consolidated health insights. Conducted competitor analysis to inform design decisions and designed a responsive UI for seamless functionality across devices. Strengthened UI by applying Ionic framework and SASS for frontend handoffs.

UX Design Product Design Responsive UI Competitor Analysis Ionic SASS UI Health Tech

Lead UI/UX designer

Virtus-it

Jul 2009 - Jun 2014 (4 years 11 months)

Designed real-time dashboards for AT&T network performance monitoring, focusing on data visualizations to drive better decision-making. Enhanced email alert systems, significantly boosting user responsiveness.

Data Visualization Dashboard Design User Experience

Flash Designer

Everest Consulting for Mindtree

Feb 2009 - Jun 2009 (4 months)

Designed interactive UI and visual assets specifically for casino games. This role focused on creating engaging visual elements for gaming applications.

Game Design UI Design

Visual Designer

Aurona Technologies

Nov 2006 - Jan 2009 (2 years 2 months)

Designed e-learning modules, PS2 game assets, and Flash games, including "Hanuman: Boy Warrior." Delivered projects for notable clients such as GSK, Adult Safeguarding, and Technology Forge.

Visual Design E Learning Flash Games Graphic Design

Education

Degrees, certifications, and relevant coursework

Opel Multimedia

Diploma, Web Design

Completed a Diploma in Web Design, gaining foundational knowledge in web development principles. Focused on creating and designing user interfaces for various web applications.

Hawk Multimedia

Diploma, 3ds Max

Obtained a Diploma in 3ds Max, specializing in 3D modeling, animation, and rendering. Developed skills in creating high-quality visual assets for multimedia projects.

Interaction Design Foundation

Course Completion, User Research

Completed the 'User Research – Methods and Best Practices' course, enhancing understanding of user behavior analysis. Applied data-driven insights to inform design decisions and improve user experiences.

Scrum Alliance

Certification, Scrum Product Owner

Earned the Certified Scrum Product Owner (CSPO) credential, demonstrating expertise in Agile methodologies and product ownership. Gained skills in managing product backlogs and maximizing product value.

Institute of Product Leadership

Program Completion, Value Proposition Design

Completed the 'Value Proposition Design' program, focusing on frameworks for creating compelling product offerings. Developed skills in identifying customer needs and crafting unique value propositions.