Open to opportunities

Vaishnavi Samudrala

@vaishnavisamudrala

Message

I build cohesive brand identities across digital, print, and retail experiences.

India

Message

What I'm looking for

I'm looking to create cohesive brand identities and campaigns across digital, print, and in-store touchpoints, translating business needs into clear visual systems.

At Purple Quarter, I lead visual design for premium client work, including a branded welcome kit with a custom card deck and an illustrated comic-book concept that brings brand narratives to life.

I've built identities, social media assets, marketing collateral, and visual systems for tech, staffing, healthcare, and service brands at Entitledarts. My experience with TOMS Shoes, Reliance, Centro Brands, Tommy Hilfiger, and Arvind Fashions also grounds my work in visual merchandising, in-store presentation, retail operations, and product display planning.

Experience

Work history, roles, and key accomplishments

Current

Graphic Designer

Current

Purple Quarter

Jan 2025 - Present (1 year 8 months)

Led visual design for a premium client welcome kit with a custom deck of cards as a branded storytelling piece. Introduced new visual elements and colours to refresh the identity while maintaining consistency.

Brand Identity Illustration Visual Design Adobe Creative Suite

Graphic Designer, Jr. Brand Strategist

Entitledarts Design & Branding

Jan 2023 - Jan 2025 (2 years)

Worked on brands across tech, staffing, healthcare, and services, adapting visual language to each. Helped build brands from logo and identity to collaterals and social media presence.

Adobe Creative Suite Visual Identity Logos Decks Visual Merchandising Illustration

Trainee Merchandiser

TOMS Shoes, Reliance and Centro Brands

Jan 2022 - Jan 2023 (1 year)

Worked on visual merchandising and in-store brand presentation to improve customer experience and product visibility. Supported retail operations, inventory, and display planning while creating assets aligned with brand guidelines.

Visual Merchandising In Store Brand Presentation Retail Operations Inventory Brand Guidelines

Fashion Intern

Tommy Hilfiger, Arvind Fashions Pvt. Ltd.

Jan 2021 - Jan 2022 (1 year)

Worked in customer representation, managerial tasks, and on floor layouts for two different launches. Contributed to in-store visual merchandising and product display planning.

Customer Representation Floor Plans Visual Merchandising