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Usman GhaniUG
Open to opportunities

Usman Ghani

@usmanghani11

Digital content leader driving YouTube growth and AI-powered video production for global media brands.

United States
Message

What I'm looking for

I’m looking for a leadership role where I can drive data-driven content growth, scale high-volume video production, and modernize workflows with AI—while building creator teams and cross-functional partnerships to deliver measurable results.

I’m a digital content leader with 8+ years of experience running high-volume video operations for major international media brands. I build content strategies that translate into measurable growth—growing YouTube subscribers by 60%, increasing revenue by 40%, and boosting engagement by 86%.

As an Associate Manager, I lead teams of 10+ creators, manage multi-brand editorial direction, and deliver global campaigns across the US, UK, and Canada. I’ve also pioneered AI video production with Runway and Sora, producing 80+ AI-generated videos that reduced production time by 30% while increasing engagement by 25%.

I’m equally hands-on with the production and analytics side: motion graphics, SEO, and UI/UX workflows across CMS platforms. I invest in capability-building through training programs and instructional design—creating accessible learning experiences and upskilling teams so content quality consistently scales.

Experience

Work history, roles, and key accomplishments

IG
Current

Associate Manager, Digital Content

Interlink Multi Media - Jang Media Group

Jan 2022 - Present (4 years 4 months)

Led a team of 10+ video producers across 5 media brands, driving content strategy and brand consistency. Grew YouTube subscribers 60%, revenue 40%, and engagement 86% while pioneering AI video production that cut production time 30%.

BU

Instructional Designer / Learning Specialist

Bahria University

Jan 2020 - Jan 2025 (5 years)

Designed and delivered media production and storytelling courses using Articulate Storyline, Camtasia, and Moodle. Created inclusive, accessible learning materials and trained faculty to integrate multimedia teaching methods; received the Dean's Award for excellence in instructional design.

GC

Freelance Creative Consultant

Global Clients

Jan 2015 - Jan 2025 (10 years)

Managed video direction and strategy for top YouTubers, driving a 64% increase in CTR and 38% subscriber growth. Produced UGC and creator/influencer campaigns and delivered UI/UX, motion graphics, and video editing services for international brands.

Education

Degrees, certifications, and relevant coursework

Iqra University logoIU

Iqra University

Bachelor of Science, Film & TV Production

2015 - 2019

Grade: CGPA: 3.55 / 4.0

Earned a BS in Film & TV Production at Iqra University, focusing on film and television production. Graduated with a CGPA of 3.55/4.0.

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