Usman Ghani
@usmanghani11
Digital content leader driving YouTube growth and AI-powered video production for global media brands.
What I'm looking for
I’m a digital content leader with 8+ years of experience running high-volume video operations for major international media brands. I build content strategies that translate into measurable growth—growing YouTube subscribers by 60%, increasing revenue by 40%, and boosting engagement by 86%.
As an Associate Manager, I lead teams of 10+ creators, manage multi-brand editorial direction, and deliver global campaigns across the US, UK, and Canada. I’ve also pioneered AI video production with Runway and Sora, producing 80+ AI-generated videos that reduced production time by 30% while increasing engagement by 25%.
I’m equally hands-on with the production and analytics side: motion graphics, SEO, and UI/UX workflows across CMS platforms. I invest in capability-building through training programs and instructional design—creating accessible learning experiences and upskilling teams so content quality consistently scales.
Experience
Work history, roles, and key accomplishments
Associate Manager, Digital Content
Interlink Multi Media - Jang Media Group
Jan 2022 - Present (4 years 4 months)
Led a team of 10+ video producers across 5 media brands, driving content strategy and brand consistency. Grew YouTube subscribers 60%, revenue 40%, and engagement 86% while pioneering AI video production that cut production time 30%.
Instructional Designer / Learning Specialist
Bahria University
Jan 2020 - Jan 2025 (5 years)
Designed and delivered media production and storytelling courses using Articulate Storyline, Camtasia, and Moodle. Created inclusive, accessible learning materials and trained faculty to integrate multimedia teaching methods; received the Dean's Award for excellence in instructional design.
Freelance Creative Consultant
Global Clients
Jan 2015 - Jan 2025 (10 years)
Managed video direction and strategy for top YouTubers, driving a 64% increase in CTR and 38% subscriber growth. Produced UGC and creator/influencer campaigns and delivered UI/UX, motion graphics, and video editing services for international brands.
Video Content Producer / Strategist
Interlink Multi Media - Jang Media Group
Jan 2021 - Jan 2022 (1 year)
Increased YouTube subscribers 40% by producing engaging, shareable content and strengthening brand visibility. Expanded global reach 54% and boosted revenue 20% through integrated video campaigns.
Multimedia Content Editor / Motion Graphics Artist
Interlink Multi Media - Jang Media Group
Jan 2020 - Jan 2021 (1 year)
Developed and edited multimedia content (video, audio, motion graphics), increasing audience engagement 34%. Created social media and marketing motion graphics and collaborated to ensure brand-aligned output across channels.
Multimedia Editor / Designer
Interlink Multi Media - Jang Media Group
Jan 2019 - Jan 2020 (1 year)
Curated and edited videos, audio, and images to meet brand guidelines and quality standards. Designed thumbnails and promotional posters that improved visibility across digital channels.
Director of Photography
Abdul Mohsee Photography
Jan 2014 - Jan 2018 (4 years)
Directed cinematography for corporate events, fashion shows, sports, and weddings. Managed lighting, camera angles, and shot composition to enhance visual storytelling across diverse productions.
Education
Degrees, certifications, and relevant coursework
Iqra University
Bachelor of Science, Film & TV Production
2015 - 2019
Grade: CGPA: 3.55 / 4.0
Earned a BS in Film & TV Production at Iqra University, focusing on film and television production. Graduated with a CGPA of 3.55/4.0.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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