Open to opportunities

Usama Safdar

@usamasafdar

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Product Manager specializing in SEO, digital marketing, and website localization.

Pakistan

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What I'm looking for

I seek a role where I can lead SEO and product optimization efforts, collaborate with cross-functional teams, and grow in digital product strategy.

I am a Product Manager with hands-on experience in SEO, website localization, and digital marketing, currently working at SoftrixTechnologies in Faisalabad. I drive on-page and technical SEO initiatives, perform site audits, and collaborate with developers to implement best practices that improve search performance.

My work includes keyword research in English and localized languages, content optimization, and using Google tools like Search Console and Analytics to analyze website performance. I have managed projects such as Trackmypackage.net and Spin-the-wheel.net while delivering measurable optimization outcomes.

I hold a BS in Mechanical Engineering Technology and a Diploma of Associate Engineer, and I bring strong computer skills, familiarity with FB Ads and Google Ads, and a continuous learning mindset focused on research, browsing, and reading to discover new techniques.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

Softrix Technologies

Apr 2023 - Present (2 years 6 months)

Manage SEO and product initiatives including on-page optimization, website localization, and technical SEO to improve organic performance and search visibility. Collaborate with developers to implement SEO best practices and perform site audits across multiple projects.

SEO On Page Optimization Technical SEO Google Search Console Keyword Research Google Analytics

SEO Executive

Genius Mind Zone

May 2020 - Dec 2022 (2 years 7 months)

Executed on-page and off-page optimization, performed technical SEO and website audits, and analyzed site performance using Google tools to increase organic reach for client websites.