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Usama Safdar

@usamasafdar

Product Manager specializing in SEO, digital marketing, and website localization.

Pakistan
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What I'm looking for

I seek a role where I can lead SEO and product optimization efforts, collaborate with cross-functional teams, and grow in digital product strategy.

I am a Product Manager with hands-on experience in SEO, website localization, and digital marketing, currently working at SoftrixTechnologies in Faisalabad. I drive on-page and technical SEO initiatives, perform site audits, and collaborate with developers to implement best practices that improve search performance.

My work includes keyword research in English and localized languages, content optimization, and using Google tools like Search Console and Analytics to analyze website performance. I have managed projects such as Trackmypackage.net and Spin-the-wheel.net while delivering measurable optimization outcomes.

I hold a BS in Mechanical Engineering Technology and a Diploma of Associate Engineer, and I bring strong computer skills, familiarity with FB Ads and Google Ads, and a continuous learning mindset focused on research, browsing, and reading to discover new techniques.

Experience

Work history, roles, and key accomplishments

ST
Current

Product Manager

Softrix Technologies

Apr 2023 - Present (2 years 6 months)

Manage SEO and product initiatives including on-page optimization, website localization, and technical SEO to improve organic performance and search visibility. Collaborate with developers to implement SEO best practices and perform site audits across multiple projects.

Education

Degrees, certifications, and relevant coursework

University of Lahore logoUL

University of Lahore

Bachelor of Science, Mechanical Engineering Technology

2013 - 2017

Grade: 3.10

Activities and societies: Research; Browsing; Reading

Completed a Bachelor of Science in Mechanical Engineering Technology with a 3.10 GPA from September 2013 to September 2017.

PP

PSTC Peshawar

Diploma of Associate Engineer, Mechanical (Associate Engineering)

2010 - 2013

Grade: 69%

Activities and societies: Find new techniques with respect to work

Completed a Diploma of Associate Engineer (Mechanical) from September 2010 to September 2013 with a 69% score.

Tech stack

Software and tools used professionally

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Usama Safdar - Product Manager - Softrix Technologies | Himalayas