Usama Safdar
@usamasafdar
Product Manager specializing in SEO, digital marketing, and website localization.
What I'm looking for
I am a Product Manager with hands-on experience in SEO, website localization, and digital marketing, currently working at SoftrixTechnologies in Faisalabad. I drive on-page and technical SEO initiatives, perform site audits, and collaborate with developers to implement best practices that improve search performance.
My work includes keyword research in English and localized languages, content optimization, and using Google tools like Search Console and Analytics to analyze website performance. I have managed projects such as Trackmypackage.net and Spin-the-wheel.net while delivering measurable optimization outcomes.
I hold a BS in Mechanical Engineering Technology and a Diploma of Associate Engineer, and I bring strong computer skills, familiarity with FB Ads and Google Ads, and a continuous learning mindset focused on research, browsing, and reading to discover new techniques.
Experience
Work history, roles, and key accomplishments
Product Manager
Softrix Technologies
Apr 2023 - Present (2 years 6 months)
Manage SEO and product initiatives including on-page optimization, website localization, and technical SEO to improve organic performance and search visibility. Collaborate with developers to implement SEO best practices and perform site audits across multiple projects.
SEO Executive
Genius Mind Zone
May 2020 - Dec 2022 (2 years 7 months)
Executed on-page and off-page optimization, performed technical SEO and website audits, and analyzed site performance using Google tools to increase organic reach for client websites.
Education
Degrees, certifications, and relevant coursework
University of Lahore
Bachelor of Science, Mechanical Engineering Technology
2013 - 2017
Grade: 3.10
Activities and societies: Research; Browsing; Reading
Completed a Bachelor of Science in Mechanical Engineering Technology with a 3.10 GPA from September 2013 to September 2017.
PSTC Peshawar
Diploma of Associate Engineer, Mechanical (Associate Engineering)
2010 - 2013
Grade: 69%
Activities and societies: Find new techniques with respect to work
Completed a Diploma of Associate Engineer (Mechanical) from September 2010 to September 2013 with a 69% score.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
trackmypackage.netSocial media
Job categories
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