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Yousuf Siddiqui

@yousufsiddiqui1

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Senior SEO manager driving organic growth for UK and US eCommerce through strategic optimization.

Pakistan

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What I'm looking for

I seek a role where I can lead SEO teams to drive organic growth for international eCommerce, collaborate cross-functionally, and advance strategic, data-driven SEO initiatives.

I am a senior SEO manager with 9+ years of hands-on experience leading teams and driving measurable organic growth for UK and US eCommerce platforms and software houses.

I lead cross-functional SEO teams — SEO executives, team leads, writers, link builders and developers — to implement tailored on-page, technical, and off-page strategies that improve visibility, rankings, and sustainable traffic.

I have managed GMB profiles, paid social campaigns, and produced actionable dashboards using Google Analytics and Search Console to monitor KPIs and inform stakeholders.

I also train and mentor others in SEO best practices and have consistently contributed to revenue and visibility improvements through data-driven optimization and collaborative execution.

Experience

Work history, roles, and key accomplishments

Current

Assistant Digital Marketing Manager

Current

Cloud Innovators Solution (CIS)

Sep 2023 - Present (2 years 1 month)

Managed SEO operations and a team of SEO executives, writers, and developers to increase online visibility and organic growth, specializing in academic/assignment niche projects.

SEO Strategy Keyword Research Competitor Analysis GMB Management performance reporting

Current

Senior SEO Manager

Current

BSD Technologies

Jun 2023 - Present (2 years 4 months)

Oversee SEO operations for UK and US eCommerce platforms, leading a cross-functional team to improve organic visibility, rankings, and sustainable traffic growth.

SEO Strategy Google Analytics Team Leadership Technical SEO Reporting

SEO Specialist / Team Lead

Nexus Corporation

Oct 2021 - Jun 2023 (1 year 8 months)

Led SEO operations and a multi-role team to develop and execute ecommerce SEO strategies that improved search visibility and supported revenue growth for online stores.

Technical SEO Link Building Content Strategy Team Leadership Analytics On Page Optimization

SEO Trainer

National Institute of Skill Training

Feb 2019 - Sep 2021 (2 years 7 months)

Delivered comprehensive SEO training across multiple batches covering on-page, off-page, and technical SEO, Google algorithms, and practical optimization techniques.

Curriculum Development On Page SEO Technical SEO Off Page SEO Algorithms

SEO Lead

ITSEC

Feb 2019 - Sep 2021 (2 years 7 months)

Managed link-building and content teams at a UK software house, implementing SEO best practices and coordinating with development/design to boost site performance and rankings.

Link Building Content Strategy Technical SEO Cross Functional Collaboration On Page SEO Google Analytics Performance Optimization

SEO Manager

Ali Technologies (Pvt) Ltd

Aug 2018 - Jan 2019 (5 months)

Managed SEO for a US affiliate coupons site, leading teams of data entry, link builders, and writers to optimize site performance, GMB profiles, and KPI achievement.

GMB Management Link Building Content Management Reporting KPI Tracking Workflow Optimization

SEO Expert

Webnet Pakistan Pvt Ltd

Aug 2016 - Nov 2017 (1 year 3 months)

Progressed from intern to SEO expert executing comprehensive SEO strategies across niches, improving organic traffic and managing GMB and analytics-driven optimizations.

Keyword Research On Page SEO Analytics Off Page SEO

Education

Degrees, certifications, and relevant coursework

Board of Secondary Education, Hyderabad

Matric, Secondary Education

Completed matriculation from the Board of Secondary Education, Hyderabad.

Aptech

Certificate, Computer Certificate

Completed a computer certificate program from Aptech.

Cloud Innovators Solution (CIS)

Diploma in Professional Digital Marketing, Digital Marketing

Activities and societies: Google Certified (Fundamentals of Digital Marketing); CIT (Certificate of Information Technology); Search Engine Optimization Course; Advance SEO Course

Completed a Diploma in Professional Digital Marketing and undertook additional SEO and digital marketing courses.