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Urooba Shameem

@uroobashameem

UI/UX Designer at hashpotato, shaping design systems and auditing interfaces across web and mobile products.

At hashpotato, I design landing pages and web and mobile applications, aligning each deliverable with brand and business objectives. I build wireframes for products and run UI/UX audits to identify usability gaps across interfaces.

At TekRevol, I built design systems, UI kits, and brand guidelines for web and mobile products. I also designed an accessible, responsive collaborative project website from concept through delivery and rebuilt onboarding flows around reusable component libraries.

My project work includes designing the FASTER website and the HUUMO platform and website. I’ve also contributed to V.I.B.E.S. and designed experiences for healthcare, government services, recruitment, and other products.

Experience

Work history, roles, and key accomplishments

Current

UI/UX Designer - Rank 1

Current

Hashpotato

Dec 2025 - Present (10 months)

Design and ship landing pages, web, and mobile applications across various client niches, keeping every deliverable aligned to brand and business objectives. Lead cross-functional brainstorming sessions and build low-to-high-fidelity wireframes for 7+ products.

Figma Wireframing Prototyping User Flows Design Systems UX UI Audits Design QA Cross Functional Collaboration

Associate UI/UX Designer

Hashpotato

Aug 2025 - Nov 2025 (3 months)

Designed and optimized dashboards, web, and mobile experiences balancing user needs with business goals. Led requirement-gathering sessions and built a scalable Figma design system adopted across 5+ active projects.

Figma Design Systems User Research Wireframing Prototyping Stakeholder Management

UI/UX Designer

TekRevol

Mar 2025 - Jul 2025 (4 months)

Built scalable design systems for web and mobile products, standardizing UI patterns and brand coherence across 5+ projects. Authored UI kits and brand guidelines, and owned full-cycle design for an accessible, responsive collaborative project website.

Figma Design Systems UIKit Brand Guidelines Responsive Design B2B B2C User Centered Design

UI/UX Intern

TekRevol

Dec 2024 - Feb 2025 (2 months)

Utilized AutoLayouts, Components, and Design Tokens to build scalable and efficient UI systems. Designed mobile and web flows for a mental health project and redesigned a UAE-based recruitment website.

Figma Autolayout Components Design Tokens UX Audits User Research Wireframing Prototyping