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Uliana Shirokova

@ulianashirokova

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I build investment cases, financial models, and growth strategies for ventures, marketplaces, and new products.

United States

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What I'm looking for

I'm looking to apply financial modeling, investment evaluation, and commercialization work to ventures or strategic initiatives where rigorous analysis shapes high-impact decisions.

At WAM Partners, I own financial modeling, valuation, and market sizing for a stealth-mode venture, partnering with the Director of AI to build an investment-ready case for firm leadership.

I also evaluate early-stage companies, stress-test unit economics and strategic assumptions, and prototype analytical tools and product concepts with AI-assisted development to accelerate investment decisions.

Previously at KUPER, I led strategy, budgeting, forecasting, and P&L planning across three business units representing 40% of company GMV. I led a cross-functional group of about 30 to redesign fulfillment operations, cutting costs by 8% without reducing customer satisfaction or courier retention.

At OZON, I built driver-based FP&A models that achieved 98% GMV and revenue forecast accuracy, created self-serve SQL and Tableau reporting, and designed a profitability-linked incentive framework for 300+ employees. I bring marketplace, investment evaluation, and deep-tech commercialization experience to turning incomplete data into actionable business decisions.

Experience

Work history, roles, and key accomplishments

Current

Venture Associate

Current

WAM Partners

Feb 2026 - Present (7 months)

Own financial model, valuation, and market sizing for a stealth-mode venture, partnering with the Director of AI to develop an investment-ready business case. Evaluate external early-stage companies and prototype analytical tools using AI-assisted development.

Financial Modeling Valuation Market Sizing AI Assisted Prototyping Investment Analysis

Strategy Analyst

KUPER

Apr 2024 - Jul 2025 (1 year 3 months)

Built business cases and ROI analyses to prioritize spend, led a cross-functional group to redesign fulfillment processes cutting operational costs by 8%, and modeled unit economics to strengthen marketplace contribution margin. Owned full-cycle budgeting, forecasting, and P&L across three business units representing 40% of company GMV.

Business Case Development ROI Analysis Unit Economics Budgeting Forecasting P&L management Cross functional Leadership

Financial Analyst

OZON

Jan 2022 - Apr 2024 (2 years 3 months)

Achieved 98% forecast accuracy on GMV and revenue by building driver-based FP&A models, ran variance analysis and scenario modeling, and built self-serve SQL pipelines and Tableau dashboards. Designed a performance-based incentive framework for 300+ employees.

FP&A Forecasting Variance Analysis Scenario Modeling SQL Tableau Incentive Design