Łukasz Dyakowski

I turn quiet ideas into loud, memorable campaigns.
I help businesses and brands stand out through distinctive, original creative concepts.

Led the creative direction and operations of the design department at a leading promotional textile company.
- Directed branding for The One Group collections and promotional merchandise for clients including PepsiCo and L’Oréal.
- Mentored designers, strengthening design and branding skills.
- Optimized workflows and team collaboration, reducing turnaround times and improving sales efficiency.

Led a design team, delivering 12+ visual systems yearly while ensuring brand consistency.
- Created employer branding collections and merchandise for major clients.
- Won 3 key accounts, boosting revenue by 18%.
- Oversaw e-commerce design for Deloitte, PwC, and ZF.
- Managed projects worth PLN 50K–1M.
- Clients: Deloitte, EY, PwC, KPMG, ZF, PepsiCo, DHL, Dentons, InPost, Makro, Accenture, Nokia.

Created multichannel campaigns that increased bookings by 15–20%, optimizing creative for paid social conversion.
- Designed mobile-first ads for Facebook, Instagram, and Google Ads to boost CTR and engagement.
- Coordinated premium events, including Tour de Pologne amateur race and concerts, strengthening brand image.
- Managed contractors and on-site and media marketing execution.

- Designed POS materials, including display stands, and cardboard packaging.
- Created graphics based on client-provided key visuals.
- Adapted and developed visual concepts across multiple media.
- Clients: Wedel, Hortex, Danone, Żywiec Zdrój, BIC, Herlitz.

- Designed high-quality digital and print materials for Citibank, adhering to strict branding guidelines.
- Created intuitive layouts and illustrations, ensuring effective communication of ideas and concepts.
- Collaborated with an international team, delivering projects on schedule with innovative design solutions.

Adapted global advertising campaigns for the Polish market in compliance with strict brandbooks for premium beauty brands from the Estée Lauder Companies portfolio, Clarins, and Revlon.
- Designed retail displays for Sephora and Douglas networks, POS materials, email newsletters, and press ads.

Managed the complete design process and visual identity of PIXEL monthly magazine — from creative concept to prepress.
- Executed a full rebranding of key magazine sections, driving a 20% growth in subscriptions.
- Designed editorial layouts, infographics, covers, and maintained full quality control over final prepress and production.

Led the design of 3D Artist magazine for international markets across Europe, North America, and Australia.
- Managed editorial design, covers, layouts, and print production.
- Developed engaging visual concepts while maintaining brand consistency.
- Collaborated with the editorial team to deliver high-quality projects on schedule.

Delivered end-to-end graphic design, brand consulting, DTP, and digital creative solutions for domestic and international B2B clients and public institutions.
- Executed digital campaigns, e-commerce platforms, and rebranding projects for clients including Muzeek World (USA), C.H. Beck (resulting in a 23% sales increase), the Ministry of Foreign Affairs, and the Legionowo City Hall, MOSiR Gdańsk.