Open to opportunities

William Garcia

@williamgarcia

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Senior Visual Designer & Art Director specializing in branding, UI/UX, and generative AI workflows.

Poland

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What I'm looking for

I seek roles leading visual and product design where I can direct brand systems, mentor teams, and deliver scalable UI/UX solutions in fast-paced, cross-functional environments.

I am a Senior Visual Designer and Art Director with 10+ years delivering brand strategy, design systems, and product-focused visual experiences across finance, SaaS, tech, and marketing. I lead cross-functional teams, mentor designers, and scale visual systems for web, mobile, and marketing touchpoints while leveraging generative AI workflows and motion to improve engagement.

My work includes directing visual language and design systems for multi-product ecosystems, launching global products, and producing multimedia campaigns and trade-show environments. I prioritize clarity, usability, and consistency—building reusable libraries and processes that reduce production time and increase customer engagement.

Experience

Work history, roles, and key accomplishments

Art Director

Futurehome

Apr 2024 - Feb 2025 (10 months)

Owned and evolved visual direction across a multi-product smart-home ecosystem, establishing scalable design systems and cohesive UI patterns across 20+ customer touchpoints and leading multimedia campaigns for product launches.

Art Direction Design Systems UI UX Design Brand Strategy Product & Design Figma Webflow Motion Graphics

Senior Visual Designer

Futurehome

Jul 2022 - Apr 2024 (1 year 9 months)

Owned product packaging, interfaces, and onboarding for smart electrical products, building a reusable design system that reduced production time ~40% and improved customer experience by ~30% during global launches.

Visual Design Design Systems UI UX Design Onboarding Figma Adobe Creative Suite Cross Functional Collaboration

ABM Marketing Designer

Ampfactor

Nov 2021 - May 2022 (6 months)

Led visual design direction for B2B tech and SaaS campaigns, producing landing pages and multi-touch marketing assets while systemizing brand components to reduce turnaround time ~30%.

Marketing Design ABM Landing Pages Figma Adobe Creative Suite

Graphic & Web Designer

Freelance

Sep 2017 - Nov 2021 (4 years 2 months)

Delivered UI/UX solutions, brand systems, and web assets for startups and organizations across Europe, focusing on conversion-driven design and scalable visual systems for digital campaigns.

Freelance Design UI UX Brand Identity Landing Pages Responsive Design Webflow Adobe Creative Suite

Marketing Designer

Coopcarvajal

Jan 2016 - May 2017 (1 year 4 months)

Designed and executed cross-channel digital and print assets for multi-city marketing campaigns, managed vendors and production, and helped increase associate database engagement ~30% through clear messaging and visuals.

Marketing Design Print Design Email Marketing Vendor Management Adobe Creative Suite Social Media Design