William Garcia
@williamgarcia
Senior Visual Designer & Art Director specializing in branding, UI/UX, and generative AI workflows.
What I'm looking for
I am a Senior Visual Designer and Art Director with 10+ years delivering brand strategy, design systems, and product-focused visual experiences across finance, SaaS, tech, and marketing. I lead cross-functional teams, mentor designers, and scale visual systems for web, mobile, and marketing touchpoints while leveraging generative AI workflows and motion to improve engagement.
My work includes directing visual language and design systems for multi-product ecosystems, launching global products, and producing multimedia campaigns and trade-show environments. I prioritize clarity, usability, and consistency—building reusable libraries and processes that reduce production time and increase customer engagement.
Experience
Work history, roles, and key accomplishments
Art Director
Futurehome
Apr 2024 - Feb 2025 (10 months)
Owned and evolved visual direction across a multi-product smart-home ecosystem, establishing scalable design systems and cohesive UI patterns across 20+ customer touchpoints and leading multimedia campaigns for product launches.
Senior Visual Designer
Futurehome
Jul 2022 - Apr 2024 (1 year 9 months)
Owned product packaging, interfaces, and onboarding for smart electrical products, building a reusable design system that reduced production time ~40% and improved customer experience by ~30% during global launches.
ABM Marketing Designer
Ampfactor
Nov 2021 - May 2022 (6 months)
Led visual design direction for B2B tech and SaaS campaigns, producing landing pages and multi-touch marketing assets while systemizing brand components to reduce turnaround time ~30%.
Graphic & Web Designer
Freelance
Sep 2017 - Nov 2021 (4 years 2 months)
Delivered UI/UX solutions, brand systems, and web assets for startups and organizations across Europe, focusing on conversion-driven design and scalable visual systems for digital campaigns.
Marketing Designer
Coopcarvajal
Jan 2016 - May 2017 (1 year 4 months)
Designed and executed cross-channel digital and print assets for multi-city marketing campaigns, managed vendors and production, and helped increase associate database engagement ~30% through clear messaging and visuals.
Education
Degrees, certifications, and relevant coursework
Universidad del Valle
Bachelor's Degree, Industrial and Product Design
2005 - 2011
Completed a Bachelor's Degree in Industrial and Product Design, focusing on product development, industrial processes, and design for manufacturing.
Servicio Nacional de Aprendizaje (SENA)
Bachelor of Technology (B.Tech.), Graphic Communications
2000 - 2002
Completed a Bachelor of Technology (B.Tech.) in Graphic Communications with emphasis on graphic design and production techniques.
Availability
Location
Authorized to work in
Portfolio
behance.net/feelvisualartJob categories
Skills
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