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Tripti arora

@triptiarora

Business Analyst and data-driven marketing analyst specializing in requirements, performance reporting, and actionable dashboard insights.

India
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What I'm looking for

I’m looking for a role where I can combine BRD/FRD clarity with analytics to improve marketing and business performance. I want to build dashboards, run experiment-driven optimization, and collaborate closely with clients and teams to deliver measurable outcomes.

I’m a business analyst who turns client needs into clear functional documentation and data-driven decisions. I focus on connecting strategy, requirements (BRD/FRD), and measurable outcomes through analytics.

As a Freelancer (Remote), I analyze business requirements, conduct market and competitor research, and support campaign performance improvements. I use Advanced Microsoft Excel (Pivot Tables, VLOOKUP) and structured reporting to deliver actionable insights and recommendations.

I also build analytics deliverables through projects like Banking Customer Churn Analysis and E-commerce Sales Performance Analysis. I clean and process data in Excel and create dashboards in Power BI to visualize patterns, segments, and KPIs.

My background includes a Cyber Security internship, where I researched emerging threats and countermeasures and learned cloud security basics. I’m motivated to grow in analytics and performance-driven decision-making roles where collaboration and continuous improvement matter.

Experience

Work history, roles, and key accomplishments

IN
Current

Freelancer

Independent

Jun 2025 - Present (1 year)

Translated client business requirements into clear BRD/FRD documentation to support data-driven decision making and conducted market and competitor research to inform campaign strategy. Used advanced Excel to analyze business performance and collaborated with clients to identify process improvements that improved campaign performance.

Education

Degrees, certifications, and relevant coursework

Deenbandhu Chhotu Ram University of Science and Technology logoDT

Deenbandhu Chhotu Ram University of Science and Technology

Bachelor of Technology, Electronics and Communication

2021 - 2025

Grade: CGPA: 8.17

Activities and societies: Coordinator of official Dance Society (RPG); winner of group dance university annual fest (2023, 2024); 1st prize group dance competition IIT Mandi 2024; represented as campus Ambassador in IIT Delhi Annual Fest Rendezvous.

Pursued a Bachelor of Technology in Electronics and Communication at DCRUST, Murthal. Completed the program from December 2021 to June 2025, achieving CGPA 8.17.

BS

Baba Banda Bahadur School

Senior Secondary, CBSE Senior Secondary

2020 - 2021

Completed Senior Secondary education affiliated with CBSE from April 2020 to April 2021.

Tech stack

Software and tools used professionally

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