Tripti arora

I’m a business analyst who turns client needs into clear functional documentation and data-driven decisions. I focus on connecting strategy, requirements (BRD/FRD), and measurable outcomes through analytics.

As a Freelancer (Remote), I analyze business requirements, conduct market and competitor research, and support campaign performance improvements. I use Advanced Microsoft Excel (Pivot Tables, VLOOKUP) and structured reporting to deliver actionable insights and recommendations.

I also build analytics deliverables through projects like Banking Customer Churn Analysis and E-commerce Sales Performance Analysis. I clean and process data in Excel and create dashboards in Power BI to visualize patterns, segments, and KPIs.

My background includes a Cyber Security internship, where I researched emerging threats and countermeasures and learned cloud security basics. I’m motivated to grow in analytics and performance-driven decision-making roles where collaboration and continuous improvement matter.