At Starz, I built thousands of television logs over two decades to promote Starz Originals, including “Outlander” and “Power.” I also planned promotional campaigns that supported premieres and raised awareness of Starz Originals.
I requested, evaluated, and disseminated trailers and brand spots for 13 Starz linear channels, coordinating with Creative, Traffic, and Marketing. I kept projects on time and traced down late spots.
I saved Starz more than $20k by catching errors in promotional content before it went to air, including voiceover and copy errors in graphics. I also oversaw promotional content updates for new graphics and tone, and Nielsen ratings capture for weekly content reviews.
