Raja R

• Freelance creative direction for Mojo and Science & Sunshine, leading campaign work including Dubai Duty Free, Dubai Airports, Vanish, and Harpic.

• Implemented Ai tools into the creative process to speed up concept development and pitch turnaround.

• Led integrated campaigns for Lay’s, Netflix, Alfa Romeo, Peugeot, and MDLBeast, turning cultural insights and client briefs into shareable ideas across film, social, OOH, digital, experiential, and earned media.

• Managed and mentored multidisciplinary teams of 15+ creatives, building confidence through feedback, mentoring and clear creative direction while improving quality, speed and consiste

• Led and executed various campaigns and projects collaborating with Science & Sunshine, which led to a permanent job offer.

• Conceptualized and executed Weber Shandwick's "Let's make things interesting" self-promo campaign for the UK Market.

• Led a team of 10+ creatives exclusive to the Nivea Middle East account.

• Led brand campaigns for Nivea that sustained market presence through COVID-19 and drove its re-emergence in the post-pandemic recovery period

• Launched Nivea Men’s beard products, racking up the highest in impressions and interactions.

• Led the biggest TikTok challenge in the region for the Nivea brand (during the pa

• Led a diverse team of 20+ creatives alongside the ECD, overseeing the work from start to finish.

• Maintained a track record in pitch wins including Cadillac, HSBC, Doliprane, Cadbury, Dubai Tourism and Cleveland Clinic.

• Won international and regional awards for the key clients, including P&G and Nat Geo Abu Dhabi.

• Gained extensive film experience working with international directors, shooting in Europe, Asia, South Africa.

• Took care of multiple accounts including P&G in the GCC, Levant, North Africa, and India.

• Conceptualized, executed, and presented successful campaigns across a wide portfolio of clients.

Brands: Cadillac, HSBC, Cadbury, Olay, Pampers, Head & Shoulders, Ariel, Cleveland Clinics, I