Theodora Nitica

Leading brand collaborations for artists, developing partnerships, sponsorships, and strategic alliances tailored to each artist’s profile. Developing and executing collaboration strategies, creating content and promotional synergies that boost visibility while generating additional revenue streams.

Pitched and negotiated brand campaigns, identifying partnerships and product placements for artists. Developed campaign ideas with marketing, PR, and sales teams, and executed strategic campaigns, creative initiatives, and brand-integrated content.

Managed operations and launched a sub-label of Universal Music Romania, overseeing budgets, releases, and promotions. Negotiated artist collaborations, strengthened relationships, and developed strategies to expand the roster.

Established a new influencer department, building partnerships and negotiating collaborations. Developed PR and marketing strategies, managed social media, coordinated shoots and events, and oversaw artists’ and influencers’ TV and radio appearances.

Collaborated with clients on PR campaigns, managing press relations, communications and influencer marketing. Developed PR strategies, oversaw ATL/BTL activities, maintained client relationships, and supported planning and execution.

Supported PR planning and managed artists’ TV and radio presence. Wrote press releases, coordinated music video and photo shoot productions, managed social media accounts, and supported the label’s overall communications strategy.

Internship at Universal Music.

Decorated event venues for private events, including crafting some decorative elements, and worked closely with clients to help deliver the project in line with their brief.

Completed Project Management Fundamentals training in November 2024.

MA in Marketing, Advertising and PR with a double degree from SNSPA Bucharest and the International Faculty of the University of Sheffield.

BA in International Economic Relations from Bucharest University of Economic Studies.