THAK ARAVIND

I’m a results-driven Data Analytics professional who uses SQL, Power BI, Excel, and Python to translate complex datasets into structured analytical frameworks aligned with strategic business objectives. I focus on converting findings into actionable insights, KPI-driven reporting, and clear stakeholder communication.

As a Business Analyst for the Web3 ecosystem and partnerships at MEXC (KOL), I conduct structured market and ecosystem research to identify high-value partnership opportunities and monitor KPIs. I analyzed engagement metrics and synthesized them into dashboards that improved partnership ROI tracking by 25%, while onboarding and managing 4 KOL partnerships.

During my Data Analytics internship at Excelerate, I handled end-to-end analysis of ad campaigns by evaluating KPIs (reach, engagement, CTR, conversions) using Excel and SQL. I recommended discontinuing 2 underperforming campaigns with a data-driven rationale, delivering ~30% cost reduction and earning Star Performer (93/100), supported by rigorous data validation.

In a Cloud & AI Analytics internship with Microsoft (Future Ready Talent), I architected an Azure Bot Service NLP chatbot that improved customer response time by 40% and provided insights into user interaction patterns. I also optimized analytics pipeline efficiency through Azure Storage Accounts, achieving 60% faster data retrieval and 35% cost reduction—backed by my Lean Six Sigma certification and structured problem-solving approach.