Open to opportunities

Tera Greensmith

@teragreensmith

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Strategic senior data scientist with expertise in advanced analytics.

United States

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my data science expertise to drive impactful business decisions and contribute to a dynamic team.

I am a strategic and results-oriented senior data scientist with a PhD in Interactive Arts & Technology. My expertise spans data ingestion, advanced analytics, predictive modeling, and process automation. I have a proven track record of transforming raw data into actionable insights that drive business value. My experience includes leading cross-functional projects and mentoring junior analysts, ensuring that technical solutions align with organizational goals.

In my current role at Mindr Co., I spearheaded an iPaaS workflow automation that streamlined compliance processes and developed a text classification model using deep learning techniques. Previously, at AT&T, I managed cross-functional teams and architected a Voice of the Customer analysis cube, significantly improving customer satisfaction models. My work has been recognized with multiple awards, including the AT&T Intellectual Property Achievement Award and the Service Excellence Award.

Experience

Work history, roles, and key accomplishments

Current

Senior Data Scientist

Current

Mindr Co.

Jan 2024 - Present (1 year 6 months)

Led multiple transformative initiatives, collaborating across functional silos. Spearheaded an Integration Platform as a Service (iPaaS) workflow automation to streamline thousands of manual compliance processes end-to-end. Mentored junior data analysts and data scientists in advanced analytics as part of a general upskilling initiative.

Deep Learning PyTorch Keras BERT K Means API Development ETL Azure SQL Server

Principal, Advanced Analytics

AT&T Inc

Jan 2014 - Dec 2023 (9 years 11 months)

Project-managed cross-functional teams, maintaining project flow/timelines and developing project/team strategy. Architected Voice of the Customer (VoC) Analysis cube in Databricks to facilitate Tableau VoC Analyses site. Built and implemented the Next Consumer Action (NCA) decision engines, improving call shed by over 20%.

Databricks MLOps Python scikit learn XGBoost Tableau NLP Teradata Aster SQL Server Planatir Snowflake Azure AWS

Chief Data Scientist

Hacker Agency

Jan 2012 - Dec 2014 (2 years 11 months)

Developed case studies to demonstrate ROI to new clients and collated sample data/research for sales pitch decks. Built advanced analytics outreach infrastructure while maintaining agency silo relationships. Increased response and take rates by 260% by prospecting targets for client marketing.

ROI Analysis Sales Pitching Client Relationship Management Marketing Strategy Research

Education

Degrees, certifications, and relevant coursework

Simon Fraser University

PhD, Interactive Arts & Technology

Grade: summa cum laude

Completed a Doctor of Philosophy in Interactive Arts & Technology, graduating summa cum laude. This program focused on the intersection of technology, art, and human interaction.

University of North Carolina, Charlotte

Bachelor of Arts, Psychology, Cognitive Science

Grade: summa cum laude

Earned a Bachelor of Arts in Psychology with a focus on Cognitive Science, graduating summa cum laude. The curriculum covered various aspects of human cognition and behavior.