Tenny Shen

Produced 50+ client-facing reports integrating market data and campaign performance metrics to support strategic recommendations. Analyzed digital content engagement and coordinated design, marketing, and analytics workflows to improve client ROI.

Led creative strategy for a shopping mall’s digital presence by monitoring engagement metrics across Douyin, Bilibili, and Xiaohongshu to refine content approaches. Designed omnichannel (online + offline) campaigns supporting e-commerce initiatives and driving foot traffic.

Created conversion-optimized digital assets for premium office spaces, including landing pages and CRM-integrated campaigns. Supported lead generation and adapted brand identity to local market preferences using user behavior insights.

Designed seasonal campaigns supporting the mall’s O2O (online-to-offline) retail strategy and promotional events. Managed vendor selection through competitive tenders and coordinated stakeholders for approvals and logistics planning for large-scale activations.

Produced marketing materials for commercial real estate campaigns across digital and print channels, ensuring consistent branding for client presentations. Supported event execution and B2B marketing efforts by coordinating timely delivery and client-facing collateral.

Developed and maintained client websites using HTML, CSS, and JavaScript, focusing on user experience and site performance. Collaborated with marketing teams to implement design updates and used website analytics to optimize page layouts for engagement and accessibility.

Pursuing an MSc in Strategy and Digital Transformation at IÉSEG School of Management in Paris, with expected graduation in Spring 2027.

Completed a Bachelor of Fine Arts in Graphic Design at Georgia Southern University.