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Swathi Y

@swathiy

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Digital marketing specialist driving ROI through data-led campaigns and strategic brand building.

India

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What I'm looking for

I seek a marketing role where I can own digital campaign strategy, optimize performance using data, and grow brand authority within a collaborative team.

I am a results-driven Digital Marketing Specialist with a Bachelor’s in Business Administration and a PG certification in Digital Marketing and Communication from MICA Institute of Communication. I specialize in leveraging market trends and consumer insights to optimize campaigns, increase website traffic, and generate qualified leads.

My experience includes strategic marketing planning, budget management, PPC (Google Ads, Facebook Ads), SEO strategy, and campaign performance analysis using Google Analytics. I have executed search and display ad campaigns, managed Facebook ad campaigns, and adjusted strategies to improve ROI.

I bring strong analytical, leadership, and project-management skills, and I am passionate about building brand authority and delivering measurable business results through innovative digital solutions.

Experience

Work history, roles, and key accomplishments

Digital Marketing Specialist

Mica Institute of Communication

Jan 2023 - Jan 2025 (2 years)

Developed and executed digital marketing campaigns including PPC and SEO that increased website traffic and lead generation; analyzed performance with Google Analytics and adjusted strategies to improve ROI.

PPC Facebook Ads SEO Google Analytics Email Marketing Campaign Optimization Marketing Strategy

Education

Degrees, certifications, and relevant coursework

MICA - Mudra Institute of Communications, Ahmedabad

Postgraduate Certification, Digital Marketing and Communication

2023 - 2025

Activities and societies: Developed and executed digital marketing campaigns; managed PPC (Google Ads, Facebook Ads) and SEO strategies; conducted market research and strategic marketing planning.

Completed a PG certification in Digital Marketing and Communication with a branding specialization, executing digital campaigns and managing PPC and SEO to increase traffic and leads.

St. Agnes College (Autonomous), Mangalore

Bachelor of Business Administration, Business Administration

2020 - 2023

Activities and societies: Analyzed campaign performance using Google Analytics and adjusted strategies for better ROI; coursework included business strategy and financial management.

Bachelor of Business Administration with coursework in business strategy, financial management, and market analysis, applying analytics to improve campaign ROI.

St. Agnes College (Autonomous) - Pre-University / Padua Pre-University College, Mangalore

Pre-University Certificate, Commerce

2018 - 2020

Activities and societies: Completed coursework in commerce, basic mathematics, and computing (MS Excel); completed Google's Fundamentals of Digital Marketing.

Completed pre-university studies in Commerce with basic mathematics and computing fundamentals.