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Surya Murrthy

@suryamurrthy

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Senior CRO strategist at Truegenics Pte Ltd who improved conversions by 163% across web funnels through 330+ tests.

Malaysia

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At Truegenics Pte Ltd, I directed end-to-end CRO strategy across web funnels, planning and executing A/B and multivariate tests. This work improved and sustained conversions by 163%, contributing to $4M USD in peak collective revenue.

I analyzed qualitative and quantitative data to uncover conversion barriers and redesign landing pages, sales funnels, and checkout flows. I also developed testing concepts and implemented winning variations across funnels.

At ProfitPlus Marketing, I managed Meta and Google Ads campaigns that generated qualified leads and conversions through continuous optimization. I also improved client website traffic through Google Ads targeting and performance analysis.

At Blog City Sdn Bhd and Lin Kath Sdn Bhd, I worked on digital marketing, SEO, website development, analytics, and conversion tracking. My work included developing WordPress websites and improving data collection and customer journey processes.

Experience

Work history, roles, and key accomplishments

Conversion Optimization, Senior Specialist

Truegenics Pte Ltd

Apr 2021 - Jun 2026 (5 years 2 months)

Spearheaded end-to-end CRO strategy across 19+ web funnels, executing 330+ A/B and multivariate tests that improved conversions by 163% and contributed to $4M USD in peak revenue. Analyzed data to redesign landing pages and checkout flows, managed 250,000+ KPI conversions, and mentored team members.

Conversion Rate Optimization A B Testing Multivariate Testing Funnel Optimization Landing Page Design Checkout Flow Optimization Data Analysis Team Leadership Mentorship KPI Management

Lead Generation / SEO & Web Development Consultant

ProfitPlus Marketing

Mar 2019 - Apr 2021 (2 years 1 month)

Managed Meta and Google Ads campaigns, generating 30,000+ qualified leads and 1,590+ conversions. Scaled client website traffic by up to 300% with an average CPC of MYR0.24, executed SEO strategies, and designed performance-optimized WordPress websites.

Meta Ads Google Ads Lead Generation SEO Technical SEO Content Optimization Link Building WordPress Web Development Performance Analysis

Digital Marketing Specialist

Blog City Sdn Bhd

Feb 2019 - Aug 2020 (1 year 6 months)

Planned and optimized Meta Ads, Google Ads, and PPC campaigns to improve lead generation. Collaborated with clients on SEO strategies, implemented conversion tracking systems, and provided performance insights.

Meta Ads Google Ads PPC SEO Conversion Tracking Data Collection Marketing Analysis Reporting Customer Journey Mapping

Digital Marketing Executive

Lin Kath Sdn Bhd

Jan 2018 - Feb 2019 (1 year 1 month)

Built and managed the organization's digital presence from the ground up. Executed SEO, Google Ads, social media marketing, and email automation campaigns, and implemented analytics and reporting systems.