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surbhi jain

@surbhijain4

Data Analyst at SDI Business Pvt Ltd (Lenovo), measuring loyalty and promotional campaign ROI to inform revenue and margin decisions.

India

Message

At SDI Business Pvt Ltd (Lenovo), I analyze the financial impact of merchandising, pricing, and promotional initiatives with Finance, Marketing, and Retail leadership. I measured loyalty programs such as My Lenovo Rewards and campaigns including FIFA Sweepstakes, connecting acquisition, participation, uplift, and ROI to program optimization.

I also automated recurring Power BI and Adobe Analytics dashboards using SQL and Excel, reducing monthly manual reporting time by 40%. Previously, as a Senior Analyst – Data & Analytics at GEP Worldwide, I developed ETL pipelines using GEP Smart and delivered Power BI dashboards for Randstad and API Group.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst

Current

SDI Business Pvt Ltd (Lenovo)

Oct 2024 - Present (1 year 11 months)

Partnered with Finance, Marketing, and Retail leadership to conduct financial impact analysis on merchandising strategies, pricing changes, and promotional initiatives. Designed and executed measurement frameworks for loyalty programs and promotional campaigns, and automated dashboards in Power BI and Adobe Analytics.

Senior Analyst – Data & Analytics

GEP Worldwide

Jun 2021 - Jul 2024 (3 years 1 month)

Developed ETL pipelines using GEP Smart, reducing manual processing time by approximately 30%. Built Power BI dashboards for accounts payable insights and delivered interactive dashboards for clients, improving data-driven decision-making.