At SUPERSMAIL, my one-person studio, I work across brand and product for complex, regulated products. For Börse Stuttgart’s BISON crypto app, I built its design system from zero, continue to govern it, and designed BISON Select as both a brand and product.
At Siemens Healthineers, I shaped the SHUI design system to create one visual standard across medical software, including high-stakes clinical components like patient identification. At Telefónica, I kept 15 brands speaking one language through the ONE design system.
At BMW, I rethought the Car Configurator and BMW ID profile across platforms, while keeping the NEO multibrand design system moving. At The Football Company, my own sports-tech venture, I owned brand, content, and communication from the first sketch; it grew past 100,000 users and raised €2.5M.
Agentic AI is my primary tool, not a side experiment. I design and ship finished products in code, from prototype to production, rather than handing off static mockups.
