For my Bellabeat Smart-Device Usage Analysis, I analyzed Fitbit fitness tracker data to identify usage trends and insights that could inform Bellabeat’s marketing strategy. I prepared the datasets, compared tracking and activity patterns, and found that average calorie expenditure peaked between 4 PM and 7 PM.
My analysis also found that Mondays and Saturdays had the highest average Very Active Minutes, while body-fat measurements had limited records. I hold a Google Data Analytics Professional Certificate and have practical experience with spreadsheets, SQL, Tableau, and R.

