Steven Raath

Founded and manages a premium fly fishing travel concierge platform, overseeing SEO architecture, content strategy, and web development.

Delivered exceptional client experiences for high-net-worth international guests in a premium service environment, building strong interpersonal relationships and operating as a lead guide managing guest expectations, safety, and satisfaction across extended remote expeditions.

Co-founded a web project dedicated to bass fishing, performing ongoing keyword discovery, expansion, and optimization to increase organic search footprint, creating unique content, and utilizing SEO tools such as Ahrefs to improve rankings.

Led content strategy and editorial calendar across a fast-growing digital platform, creating and managing high-volume written content including articles, product updates, and announcements, while aligning content output with broader SEO and business growth strategy.

Led SEO strategy implementation across the full website in collaboration with the broader marketing team, created and managed content across multiple verticals, tracked and reported SEO performance using Ahrefs and Google Search Console, and managed Webflow website development and content publishing.

SEO Short Course from GetSmarter and UCT, covering key fundamentals in SEO and organic rankings for major search engines.

Bachelor of Commerce in Marketing from Varsity College, covering marketing, economics, and strategic management.

IEB Certificate from Reddam House Constantia, with subjects including mathematics, economics, business, and biology.