Sornakummar N P

SP

Open to opportunities

Sornakummar N P

@sornakummarnp

Social Media & Content Specialist at Saro Video Photography, growing Instagram reach by 835.7% across three accounts.

United Arab Emirates

At Saro Video Photography, I manage social media strategy, content creation, and publishing for three Instagram accounts. From December 2025 to September 2026, I grew organic reach by 835.7% to 288,500+ accounts and increased views to 2.6M by adapting content to each audience.

At Onedot Media Pvt. Ltd., I grew social audiences for 10+ B2B and B2C brands, planned and published content, and designed graphics and corporate decks in Canva Pro. I also wrote newsletters and used platform analytics and GA4 to refine content strategy.

Experience

Work history, roles, and key accomplishments

SP

Current

Social Media & Content Specialist

Current

Saro Video Photography

Dec 2025 - Present (11 months)

Managed social media strategy, content creation, and publishing for three Instagram accounts with distinct audiences. Grew organic reach by 835.7% to 288,500+ accounts and increased total views to 2.6M.

Social Media Strategy Content Creation Canva Instagram Content Calendar Analytics

OL

Senior Digital Marketing Strategist

Onedot Media Pvt. Ltd.

Nov 2018 - May 2025 (6 years 6 months)

Grew followers and engagement across LinkedIn, Instagram, Facebook, X, and YouTube for 10+ brands. Planned, wrote, and published 100+ posts per quarter and designed social graphics and corporate decks in Canva.

Social Media Growth Content Planning Copywriting Canva Mailchimp Brevo Hootsuite Buffer Meta Business Suite LinkedIn Analytics GA4 Capcut InShot Content Calendar Brand Voice Community Management

AL

Company Trainee

Ashok Leyland

Jul 2017 - Nov 2018 (1 year 4 months)

Supported production workflow optimisation and quality control through root cause analysis.

Production Workflows Quality Control Root Cause Analysis

SB

Trainee Officer

Standard Chartered Bank

Jan 2017 - Jul 2017 (6 months)

Supported banking operations for UAE and Singapore client accounts, including transaction processing and compliance monitoring.

Banking Operations Transaction Processing Compliance Monitoring

LD

Technical Editor

Lumina Datamatics

Dec 2014 - May 2016 (1 year 5 months)

Edited and formatted peer-reviewed journal content, ensuring accuracy, layout quality, and timely publication.

Editing Formatting Editorial Content Quality Assurance

Education

Degrees, certifications, and relevant coursework

AU

Anna University

Master of Computer Applications, Computer Applications

Master of Computer Applications degree from Anna University, India.

AL

Alison

Content Management Strategies, Content Management

Completed the Content Management Strategies certification from Alison.

HA

HubSpot Academy

HubSpot Data Integrations Certified, Data Integrations

Completed the HubSpot Data Integrations certification from HubSpot Academy.

HA

HubSpot Academy

AEO Fundamentals, AEO Fundamentals

Completed the AEO Fundamentals certification from HubSpot Academy.

Tech stack

Software and tools used professionally

Mailchimp

Google Search Console

Buffer

Zapier

Hootsuite

Midjourney

Perplexity AI

Zoho CRM

CapCut

Meta Business Suite

LinkedIn Campaign Manager

Brevo

Availability

Open to opportunities

Location

United Arab Emirates

Authorized to work in

United Arab Emirates

Social media

Job categories

Social Media Content Specialist Content Specialist Digital Marketing Strategist

Skills

Social Media Strategy Social Media Growth Content Planning Content Creation Copywriting LinkedIn marketing Newsletter Writing Email Marketing Content Calendar Management Community Management Brand Voice Social Media Analytics performance reporting Shortform Video Editing Canva Pro

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