Sonia Seghir

Design and delivery of courses on project management, Agile methodologies, product management and digital transformation for business school students.

Teaching operational methods and tools: scoping, defining objectives, planning, stakeholder management, prioritisation, risk monitoring and performance management.

Training in Agile and Scrum approaches: roles, rituals, backlog management, priorit

End-to-end management of digital and technical-functional projects, from scoping to delivery, within a complex environment of IT transformation in the energy sector.

Gathering, analysing and formalising business and user needs; translating these into functional requirements, prioritising requests and preparing the roadmap.

Backlog management: validating requirements, drafting and tracking user s

Management of digital and internal/external communication projects in an Agile environment: scoping requirements, defining objectives, planning, coordinating stakeholders, monitoring deliverables and facilitating team rituals.
Contributing to the design and roll-out of digital products and content: interviews, cybersecurity awareness videos, newsletters and social media content, with a user-centre

Oversaw the digital and e-commerce strategy, from website design through to ongoing optimisation, achieving a 60 per cent increase in traffic through the implementation of an SEO and content strategy.
Defined and implemented the digital editorial strategy: content production, creation of visual materials and coordination of the brand’s presence on the website and social media.
Oversaw digital acqu

International logistics coordination: receiving, quality control and tracking of production parts destined for Europe and the Middle East.
Management of international trade operations: preparing documents, dispatching and tracking orders, monitoring payments and managing relations with overseas partners.
Overseeing international press mailings, particularly to celebrities and influential media out

- Entrepreneurial Ecosystem
- Strategic Management
- Web Development
- PAO

- Business Intelligence
- Digital Marketing Efficiency
- UX / UI
- PHP / SQL

Pursued a Master in E-Business & Digital Transformation, covering Business Intelligence, Digital Marketing Efficiency, UX/UI, and PHP/SQL.

- General marketing
- International marketing
- International business techniques
- Sociology of fashion and luxury
- Commercial law

- Organizational behavior
- Consumer behavior
- Operations management
- Marketing management
- Marketing communications

- General marketing
- Commercial communication
- E-marketing
- Negotiation
- Logistics
- Employment law