Open to opportunities

Sofía Deibe

@sofadeibe

Message

I’m a bilingual UX/UI and brand designer who turns ambiguous ideas into clear products and customer experiences.

United States

Message

What I'm looking for

I’m looking for a role where I can design brands and UX/UI for early-stage products, move fast on ambiguous goals, and communicate clearly with bilingual or global teams.

I’m a bilingual English/Spanish professional who blends brand design with UX/UI thinking, built for fast-paced, real-world collaboration. I bring clear communication and calm execution—whether I’m facilitating a virtual session, building an interface, or aligning a team around standards.

At Nike, I became a trusted Brand Ambassador and Retail Trainer, winning the customer satisfaction award for the highest volume of positive reviews. I developed and delivered bilingual (English/Spanish) virtual training across Latin America, onboarding new staff by translating company standards into day-to-day practices that stuck.

Since 2022, I’ve also founded and run Merienda—an Argentine community event series in New York City. I handle logistics end-to-end (restaurant coordination, vendor sourcing, ticketing, social media, and on-site production), and I’ve grown attendance through organic outreach and word of mouth.

From 2020 onward, I’ve designed end-to-end brand and digital experiences for early-stage startups, often as the sole person managing research, design, and delivery. Most recently at Qubit Reset, I built the full visual identity and responsive website from scratch, and the company was later acquired by a major U.S. corporation.

Experience

Work history, roles, and key accomplishments

Current

Founder & Event Producer

Current

Merienda - Argentine Community Events

Jan 2022 - Present (4 years 8 months)

Founded and runs a recurring Argentine cultural event series in New York City, building community through food, music, and culture. Managed end-to-end logistics and grew attendance through organic outreach and word of mouth.

Event Production Logistics Coordination Social Media Coordination Community Outreach Event Management

Current

Event Producer & Founder

Current

Merienda

Jan 2022 - Present (4 years 8 months)

Founded and runs a recurring Argentine cultural event series in New York City, building community around food, music, and culture. Managed end-to-end logistics including restaurant coordination, vendor sourcing, ticketing, social media, and on-site production, growing attendance through organic outreach and word of mouth.

Event Production Sourcing Ticketing Social Media Coordination Community Building On site Operations Organic Growth

Current

UX/UI & Brand Designer

Current

Multiple Startups

Jan 2020 - Present (6 years 8 months)

Designed end-to-end brand and digital experiences for early-stage startups, often serving as the sole owner of research, design, and delivery. Built the full visual identity and responsive website from scratch for Qubit Reset, which was later acquired by a major U.S. corporation.

Responsive Design Brand Identity Design UX UI Design Figma Framer Adobe Creative Suite

Current

UX/UI & Brand Designer

Current

Freelance

Jan 2020 - Present (6 years 8 months)

Designed end-to-end brand and digital experiences for early-stage startups, often managing research, design, and delivery as the sole contributor. Built the full visual identity and responsive website for Qubit Reset; the company was later acquired by a major U.S. corporation.

UX UI Design Brand Identity Design Figma Framer Adobe Creative Suite Responsive Design

Current

Bartender (NYC Venues)

Current

Multiple NYC Venues

Jan 2018 - Present (8 years 8 months)

Managed high-volume bar service across multiple NYC locations, delivering fast, accurate, warm service under pressure. Built rapport with regulars and new customers, handled cash and tabs, and performed end-of-night reconciliation accurately in busy environments.

Customer Service Cash Handling Tab Management End Of Night Reconciliation Conflict Resolution Time Management Team Coordination

Brand Ambassador & Retail Trainer

Nike

Jan 2017 - Jan 2020 (3 years)

Won Nike’s customer satisfaction award for the highest volume of positive customer reviews among peers at the location. Developed and delivered bilingual (English/Spanish) virtual training for Latin America retail teams, trained and onboarded new staff, and met individual sales targets while maintaining strong customer relationships.

Customer Satisfaction Virtual Facilitation Retail Sales Onboarding Customer Relationship Management Conflict Resolution

Bilingual Tutor & Live Interpreter

Freelance

Provided English and Spanish tutoring for adults and children, adapting teaching approach to each student’s pace and learning style. Delivered live English-to-Spanish interpretation during Zoom calls for an Argentina-based startup, keeping communication accurate and natural across both languages.

English tutoring Bilingual Communication Student Centered Instruction Virtual Facilitation Public Speaking Adapt Teaching Style

Freelance Tutor & Interpreter

Freelance

Provided English and Spanish tutoring to adults and children, adapting lessons to each student's pace and learning style. Delivered live EN/ES interpretation during Zoom calls for an Argentina-based startup, keeping communication accurate and natural.

Bilingual Tutoring Learning Styles Lesson Planning Bilingual Communication Public Speaking