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Smriti Pramod

@smritipramod

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Ad Operations Analyst who optimized CM360 and Yahoo DSP campaigns, improving campaign efficiency by 12%.

India

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I executed and optimized display and video campaigns at Zeta Global Solutions Pvt Ltd using CM360 and Yahoo DSP. I managed campaign setup, trafficking, and ad tag implementation, and monitored 25L+ in media budgets to optimize pacing and ROI.

Through structured reporting and data-driven optimization at Zeta Global Solutions Pvt Ltd, I contributed to a 12% improvement in campaign efficiency. More recently, at IDZ Digital Pvt Ltd, I worked on iOS ASO, localization, keyword research, and performance reporting.

Experience

Work history, roles, and key accomplishments

SEO Intern

IDZ Digital Pvt Ltd

Dec 2025 - Feb 2026 (2 months)

Executed iOS ASO and localization strategies to scale app rankings and organic traffic. Conducted keyword and competitor research, utilized Mobile Action and Google Search Console for performance tracking, and managed Google Play Store events.

ASO Keyword Research Competitor Research Mobile Action Google Search Console Google Play Store Localization performance reporting

Digital Marketing Intern

Habbiton Labs Pvt Ltd

Jul 2025 - Nov 2025 (4 months)

Managed outreach pipelines and analyzed audience metrics to improve conversion rates. Produced promotional videos and posters using Canva, and developed weekly performance reports to track brand engagement.

Outreach Audience Analysis Canva performance reporting Brand Promotion Engagement Tracking

Ad Operations Analyst

Zeta Global Solutions Pvt Ltd

May 2024 - Aug 2024 (3 months)

Executed and optimized 15+ display and video campaigns via CM360 and Yahoo DSP with 100% accuracy. Managed end-to-end campaign setup, monitored 25L+ budgets, and delivered 12% improvement in campaign efficiency.

CM360 Yahoo DSP Campaign Trafficking Ad Tag Implementation Pacing ROI Optimization Display Advertising Video Advertising performance reporting

Graphic Designer (Freelance)

Self Employed

Jun 2023 - Dec 2023 (6 months)

Designed branding and digital assets for small businesses across diverse domains. Managed full-cycle creative workflows ensuring timely and high-quality delivery.

Graphic Design Branding Digital Assets Creative Workflows