smriti kesarwani

Co-founded and built Undyed, a contemporary handcrafted fashion brand, with ownership across product, category, brand and commercial functions. Managed the complete product lifecycle from market research and concept development to sourcing, production, launch and post-launch analysis.

Provided freelance product, graphic and brand design services.

Developed visual and communication collateral for the company's in-house loom machinery. Worked on brand image, visual positioning and communication of technical machinery.

Worked with Texxino, a functional and advanced textile company, supporting its brand identity, product communication and functional apparel development. Contributed to brand identity, product catalogues, and functional apparel concepts across healthcare, HORECA, athleisure, safety wear and corporate apparel.

Managed design responsibilities across men's and women's categories for Active/Athleisure Wear. Led a team of designers, coordinated seasonal collection development, and collaborated with merchandising and marketing teams.

Developed products and seasonal ranges across activewear, casualwear and fast-fashion for domestic and international brands. Conducted market, trend and consumer research, and collaborated with merchandising and sourcing teams.

Contributed to the development and launch of Lamoure, Redchief's women's brand. Managed product development from trend research through final execution, and was promoted to Senior Designer within two years.

Worked on men's athleisurewear and the SS20 collection, covering trend research, collection concepts and product development.

Bachelor of Design in Fashion Design from the National Institute of Fashion Technology, Raebareli, from 2014 to 2018.

Completed Higher Secondary education in 2013 and High School in 2011 at St. Paul's College, Lucknow.