Smridhi Gupta

Redesigned the museum’s digital art experience into a WCAG-compliant, audio-first prototype for non-visual users. Mapped 46+ AI-generated audio outputs to visual elements to enable inclusive, multisensory access to art.

Conducted a comprehensive SEO and social media audit, analyzing 400+ keywords and evaluating 4 key competitors. Built a content and keyword strategy projected to generate 150K–200K organic views within six months.

Created a scalable design system for IMDb, documenting 30+ reusable UI components, tokens, and interaction states. Conducted a component audit across 50+ screens, identifying inconsistencies that informed the system’s foundational structure.

Designed and tested a gamified learning experience to boost engagement on a self-guided learning app. Conducted 2 usability testing sessions with 10 participants, leading to improvements in task completion rates.

Reimagined onboarding journeys for a dual-sided marketplace to improve retention and usability for artists and collectors. Conducted UX audits and redesigned the platform’s universal map to highlight key features and improve interface consistency.

Conducted ethnographic research, diary studies, and contextual inquiries to uncover accessibility barriers in urban mobility. Translated insights into wireframes and early concepts for stakeholder review.

Designed emotion-driven features for apps including Uber, Google Maps, and Netflix, using speculative design methods. Researched the emotional impact of daily digital interactions to create designs that increased user engagement and satisfaction.

Led digital brand strategy across campaigns, increasing engagement to 2.9%, surpassing industry averages of 1.5%. Managed a cross-functional team of 4 and directed end-to-end execution of branded content and identity systems.

Pursued a Master of Science in Information Experience Design, focusing on user-centered design principles and information architecture. Gained expertise in creating intuitive and goal-oriented design solutions.

Completed a Bachelor of Arts in Applied Art, developing a strong foundation in visual design and creative principles. Acquired skills in various art forms and their practical applications.