Smridhi Gupta
@smridhigupta
Product designer skilled in user-centered design and scalable systems thinking.
What I'm looking for
I am a passionate Product Designer with a strong foundation in user-centered design and scalable systems thinking. My experience spans across various sectors, including education, technology, beauty, and art, where I have successfully created intuitive and goal-oriented design solutions. I graduated with a Master of Science in Information Experience Design from Pratt Institute and hold a Bachelor of Arts in Applied Art from the College of Art in Delhi, India.
Throughout my career, I have worked on diverse projects that emphasize accessibility and inclusivity. For instance, during my time as a Product Design Consultant at the Cooper Hewitt, Smithsonian Design Museum, I redesigned the museum’s digital art experience into a WCAG-compliant, audio-first prototype, significantly enhancing access for blind and low-vision visitors. My role as an SEO & Digital Strategy Consultant at Kazani Beauty allowed me to develop a comprehensive content strategy projected to generate substantial organic views, showcasing my ability to merge design with strategic thinking.
I thrive in collaborative environments and have a proven track record of delivering high-quality design solutions that not only meet user needs but also drive engagement and satisfaction. I am excited to continue my journey in product design, focusing on creating impactful experiences that resonate with users.
Experience
Work history, roles, and key accomplishments
Product Design Consultant
Cooper Hewitt, Smithsonian Design Museum
Jan 2025 - Present (6 months)
Redesigned the museum’s digital art experience into a WCAG-compliant, audio-first prototype for non-visual users. Mapped 46+ AI-generated audio outputs to visual elements to enable inclusive, multisensory access to art.
SEO & Digital Strategy Consultant
Kazani Beauty
Jan 2025 - Present (6 months)
Conducted a comprehensive SEO and social media audit, analyzing 400+ keywords and evaluating 4 key competitors. Built a content and keyword strategy projected to generate 150K–200K organic views within six months.
UX Consultant
IMDb
Aug 2024 - Present (11 months)
Created a scalable design system for IMDb, documenting 30+ reusable UI components, tokens, and interaction states. Conducted a component audit across 50+ screens, identifying inconsistencies that informed the system’s foundational structure.
Product Designer
Lumity
Aug 2024 - Present (11 months)
Designed and tested a gamified learning experience to boost engagement on a self-guided learning app. Conducted 2 usability testing sessions with 10 participants, leading to improvements in task completion rates.
Product Design Intern
The Trops
Aug 2024 - Present (11 months)
Reimagined onboarding journeys for a dual-sided marketplace to improve retention and usability for artists and collectors. Conducted UX audits and redesigned the platform’s universal map to highlight key features and improve interface consistency.
User Experience Assistant
Toyota Mobility Project
Aug 2024 - Present (11 months)
Conducted ethnographic research, diary studies, and contextual inquiries to uncover accessibility barriers in urban mobility. Translated insights into wireframes and early concepts for stakeholder review.
User Experience Design Intern
Subjective Labs
May 2024 - Present (1 year 2 months)
Designed emotion-driven features for apps including Uber, Google Maps, and Netflix, using speculative design methods. Researched the emotional impact of daily digital interactions to create designs that increased user engagement and satisfaction.
Creative Director & Visual Designer
Beeyoung
Feb 2021 - Present (4 years 5 months)
Led digital brand strategy across campaigns, increasing engagement to 2.9%, surpassing industry averages of 1.5%. Managed a cross-functional team of 4 and directed end-to-end execution of branded content and identity systems.
Education
Degrees, certifications, and relevant coursework
Pratt Institute
Master of Science, Information Experience Design
Pursued a Master of Science in Information Experience Design, focusing on user-centered design principles and information architecture. Gained expertise in creating intuitive and goal-oriented design solutions.
College of Art
Bachelor of Arts, Applied Art
Completed a Bachelor of Arts in Applied Art, developing a strong foundation in visual design and creative principles. Acquired skills in various art forms and their practical applications.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
smridhigupta.comSocial media
Job categories
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