At Eli Lilly and Company, I operationalized Adobe Journey Optimizer for HCP email campaign deployment across brands and therapeutic areas. I used Adobe Experience Platform, Real-Time CDP, and Customer Journey Analytics for audience segmentation, profile activation, and campaign reporting.
I built an automation pipeline to parse campaign report CSVs and update SharePoint trackers for 50+ campaigns. I also developed an AI-powered documentation agent that reduced manual effort by about 70%.
In my projects, I built machine learning models for flight delay prediction and credit card approval analysis, and compared GARCH models to estimate currency portfolio Value-at-Risk. I used tools including SHAP, Apache Airflow, MLflow, and Docker across these projects.
