Shubhi Raj

Coordinated content, campaigns, and outreach across digital and on-ground channels and managed the Instagram channel to build public awareness and engagement. Organized a large-scale cervical cancer awareness event end to end, aligning messaging with cross-functional teams and owning timelines and documentation.

Produced 100+ pieces of customer-facing, SEO-optimized content for healthcare websites and hospital clients across India and international markets. Conducted keyword research, data validation, and competitor research across 20+ healthcare brands, translating findings into structured reports that shaped content strategy.

Built and ran a direct-to-consumer brand end to end, using customer outreach, clear messaging, and consultative selling to achieve a 40% conversion rate while managing pricing, sales pipeline, and performance tracking to deliver 30% profit margins.

Wrote and edited SEO content for SaaS and business clients across the US, UK, and Australia, developing content-led growth strategies through SEO, audience targeting, and content positioning. Supported B2B lead generation using SEO content, LinkedIn outreach, email marketing, and outbound campaigns, improving operational efficiency by 20%.

Wrote customer-facing content and go-to-market recommendations for a Gen Z gaming platform, driving 17% traffic growth in 8 weeks. Synthesized market intelligence into prioritized recommendations on pricing and go-to-market positioning.

Researched and wrote 30+ articles on business and finance topics, simplifying complex information into clear, structured content for client-facing documents and proposals.

Grade: CGPA 3.65/5

Completed a Post Graduate Program in Management with a specialization in Marketing & Analytics, achieving a CGPA of 3.65/5.

Grade: CGPA 7.66/10

Pursued a Bachelor of Arts in Journalism & Mass Communication, achieving a CGPA of 7.66/10.

Completed a certification in Google Ads for Beginners.