Binny Agarwal
@binnyagarwal
I build search-led content and LinkedIn systems that turn complex topics into qualified demand.
What I'm looking for
I create SEO content and LinkedIn growth systems for brands including Sprinklr, Sparkonomy, KDP Accountants, HDFC Ergo Wellness, and Veridion. My search-led work has reached Top 3, Top 10, and first-page positions across SaaS, finance, healthcare, food, and B2B topics.
I combine research, search intent, clear structure, and brand voice to produce blogs, website copy, case studies, content strategies, and founder-led social content. I’ve also built lead-generation systems that generated 14 warm leads in 12 days and helped expert-led LinkedIn accounts reach 566,688 impressions in a year.
Experience
Work history, roles, and key accomplishments
Independent Content Writer
Freelance
Jan 2024 - Present (2 years 7 months)
Partnering with brands across SaaS, healthcare, wellness, finance and compliance, creator economy, food, and B2B services on SEO writing, content strategy, social content, and founder-led positioning. Handling both execution and strategy including topic research, keyword selection, briefs, blog writing, website copy, case studies, editorial planning, and content polishing.
SEO Content Writer & Strategist
KDP Accountants
Jan 2026 - Jan 2026 (0 months)
Developed advisory-led content for NRI founders and foreign-owned companies looking to incorporate in India. Produced full SEO deliverables including keyword selection, SEO briefs, FAQs, internal-link ideas, metadata, and consultation-led CTAs.
LinkedIn Ghostwriter & Social Media Consultant
Consulting engagements
Jan 2025 - Jan 2026 (1 year)
Managed and optimized LinkedIn presence for consultants, founders, and experts through profile revamps, content calendars, thought-leadership posts, and targeted engagement plans. Built warm lead-generation systems combining positioning, content, networking, outreach, and CRM tracking.
Content Strategist & SEO Writer
Sparkonomy
Jan 2025 - Jan 2026 (1 year)
Built keyword-led content strategy for the invoicing cluster, including invoice generator, invoice template, GST invoice, and creator-finance education topics. Wrote research-backed blogs and educational assets for creators in India and Singapore, shaping creator-first messaging and search-friendly content architecture.
Wrote long-form SEO blogs for Sprinklr, an enterprise customer experience management platform. Handled content development through final polish, converting research-heavy drafts into clean, publication-ready SEO assets.
B2B Content Writer & Research Partner
Veridion / Fortis project
Jan 2025 - Jan 2026 (1 year)
Created research-heavy B2B content on supplier discovery, procurement data, market intelligence, ESG sourcing, and company-data use cases for enterprise readers. Translated complex DaaS capabilities into business outcomes for procurement and strategy teams.
Content Research & Messaging Support
Breathe ESG
Jan 2025 - Jan 2025 (0 months)
Supported content groundwork and product understanding around ESG reporting, carbon management, compliance positioning, and frameworks such as CSRD, GRI, BRSR, SASB, and TCFD.
SEO Writer
HDFC Ergo Wellness
Jan 2025 - Jan 2025 (0 months)
Delivered recurring wellness blogs and micro-blogs across nutrition, health issues, and fitness under strict editorial rules, UK English requirements, keyword placement, and disclaimer formats. Produced quick-turn content while maintaining clarity, readability, and brand-safe health language.
SEO Content Writer
Clear Ritual
Jan 2025 - Jan 2025 (0 months)
Created acne and skincare SEO blogs in a science-backed, consumer-friendly tone while staying within medical and editorial guardrails. Simplified dermatologist-approved topics into clear, search-friendly content without overclaiming or losing trust.
SEO Content Writer
SkinVision
Jan 2025 - Jan 2025 (0 months)
Refreshed and expanded informational content on skin checks, melanoma awareness, and related educational topics for better clarity, structure, and search usefulness.
Content Writer & LinkedIn Content Specialist
Flexbox
Jan 2024 - Jan 2024 (0 months)
Managed LinkedIn accounts, SEO blogs, and website content for client-facing workstreams. Developed LinkedIn-specific content strategies that aligned personal branding with audience growth and engagement goals.
SEO Content Writer / Content Specialist
Masalabox (now HOGR)
Jan 2021 - Jan 2024 (3 years)
Wrote and managed SEO blogs for food and consumer brands including Masalabox, HOGR, EatFit, and CakeZone. Built search-led content aligned with brand voice, customer intent, seasonal opportunities, and editorial quality standards.
Content Writer
Click2Pro
Jan 2020 - Jan 2021 (1 year)
Developed, managed, and optimized healthcare blog content across patient-oriented topics and treatment journeys. Supported on-page SEO improvements and monitored content performance to improve visibility and relevance.
SEO Content Writer
Glamyo Health
Jan 2019 - Jan 2020 (1 year)
Wrote healthcare SEO blogs and location pages to improve brand visibility and local discoverability. Applied on-page SEO fundamentals while simplifying medical information for prospective patients.
Education
Degrees, certifications, and relevant coursework
Ranchi University
Bachelor of Commerce, Commerce
Bachelor of Commerce degree from Ranchi University.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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