Open to opportunities

Shruti Drolia

@shrutidrolia

Message

I create performance-driven marketing visuals that improve app installs, conversions, and campaign efficiency.

India

Message

What I'm looking for

I'm looking for a marketing or growth design role where I can create high-performing campaigns, use data and experimentation to improve outcomes, and apply AI-driven workflows to deliver impactful creative work.

At Pratilipi, I created performance-led marketing design that increased organic app installs by 12% through redesigned Play Store ASO visuals and improved listing hierarchy.

I've delivered 2,000+ creatives across Meta and Google Ads, story posters, vector illustrations, GIFs, short-form videos, and in-app banners. I own creative execution from concept to delivery, build A/B test variations to improve CTR and conversion rates, and collaborate closely with Growth and Marketing teams.

I also bring freelance experience building visual identity systems and marketing collateral for F5 Refreshment, translating business requirements into clear, user-focused design solutions. I use AI-driven workflows with MidJourney, ChatGPT, and Google Gemini to accelerate ideation and turnaround time.

Experience

Work history, roles, and key accomplishments

Marketing Designer

Pratilipi

Feb 2021 - Dec 2025 (4 years 10 months)

Increased organic app installs by 12% through ASO redesign and delivered 2,000+ high-scale creatives. Led AI-driven design workflows and executed A/B testing to improve campaign performance.