Open to opportunities

shorouq Alakal

@shorouqalakal

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Seasoned expert in public relations and media management.

Jordan

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What I'm looking for

I am looking for a role that allows me to leverage my media expertise and contribute to impactful communication strategies in a dynamic environment.

I am a seasoned expert in public relations and media, with extensive experience across various media sectors in Jordan, Turkey, and Saudi Arabia. My fluency in Arabic, Turkish, and English allows me to navigate multicultural environments with ease and efficiency. I hold a bachelor’s degree in Public Relations and Advertising from Yarmouk University and a master’s degree from Selçuk University. Currently, I am pursuing a PhD at Anadolu University, focusing on the influencer marketing ecosystem in the digital age.

Throughout my career, I have held key positions that significantly shaped my expertise, including managing media offices for members of the Jordanian House of Representatives and founding the “Ekhbariya” news website. My substantial experience in digital media and social media management has enabled me to oversee communication strategies for various companies and organizations in Saudi Arabia and Turkey. I am committed to leveraging my academic and professional experience to enhance media projects and maximize communication impact.

Experience

Work history, roles, and key accomplishments

Director of Advertising and Media

Confidential Company

Feb 2019 - Present (6 years 4 months)

Directed advertising and media initiatives, focusing on digital media and social media management. Oversaw communication strategies for various companies and organizations.

Advertising Digital Marketing Social Media Management Communication Strategy Public Relations

Media Department Manager

Confidential Company

Dec 2018 - Present (6 years 6 months)

Managed the media department, overseeing communication strategies and public relations efforts. Developed and executed campaigns to enhance brand visibility.

Media Management Public Relations Communication Strategy Brand Management Campaign Management

Founder

Ekhbariya News Website

Feb 2015 - Present (10 years 4 months)

Founded and led the 'Ekhbariya' news website, overseeing all aspects of its operation. Managed content creation, editorial direction, and digital presence.

Digital Media Content Strategy entrepreneurship

News Editor

Roya Media Website

Jun 2014 - Present (11 years)

Worked as a news editor, responsible for curating and editing news content for online publication. Ensured accuracy and adherence to journalistic standards.

News Editing Journalism Digital Publishing Media Production

Media Office Director

MP Moataz Abu Rumman

Mar 2012 - Present (13 years 3 months)

Managed the media office for a member of the Jordanian House of Representatives. Developed and implemented media strategies to enhance public image and communication.

Media Relations Public Relations Strategic Communications Content Management

Education

Degrees, certifications, and relevant coursework

Anadolu University

Doctor of Philosophy - PhD, Public Relations, Advertising

Currently pursuing a PhD with a thesis titled “The Influencer Marketing Ecosystem in the Digital Age: A Comparative Study Between Turkey and Jordan.” Researching advanced topics in public relations and advertising.

Yarmouk University

Bachelor’s Degree, Public Relations and Advertising

Completed a Bachelor's Degree in Public Relations and Advertising. Gained foundational knowledge in media strategies, advertising campaigns, and public relations.