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Shivam TomarST
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Shivam Tomar

@shivamtomar

Senior Digital Marketing Specialist at StudentGrad, driving ₹30,00,000+ in study-abroad revenue through integrated campaigns.

India
Message

At StudentGrad, I own digital marketing across paid media, SEO, design, CRM, and lead generation. My campaigns have driven ₹30,00,000+ in B2C and B2B revenue and delivered 3.33M+ reach and 7.76M+ impressions on Meta Ads.

At 4PL Consultancy and 4PL Academy, I managed digital marketing across two brands, generated 5,000+ LinkedIn leads for training programs, and secured ₹15,00,000+ in course revenue through Meta Ads. I also grew the brands’ LinkedIn pages organically and extracted decision-maker records for outreach.

At Doon Film School, I built and launched the official WordPress website and executed SEO that brought major target keywords into Google’s top five within two months. The site still ranks in the top three in Uttarakhand for film schools, and my work has also included SEO content, creative production, CRM operations, and AI-assisted campaigns.

Experience

Work history, roles, and key accomplishments

ST
Current

Senior Digital Marketing Specialist

StudentGrad

Mar 2025 - Present (1 year 8 months)

Owns the entire digital marketing function for a study-abroad services brand, including strategy, paid media, SEO, design, CRM, and lead generation. Manages Meta Ads campaigns delivering 3.33M+ reach and 7.76M+ impressions, and drives B2C and B2B revenue through integrated campaigns.

PA

Digital Marketing Specialist

4PL Consultancy & 4PL Academy

May 2023 - Mar 2025 (1 year 10 months)

Sole digital marketer for a consultancy brand and its training-course vertical, managing SEO, paid campaigns, content, and CRM. Ran Meta Ads for training programs, generating significant course revenue and 5,000+ LinkedIn leads, and grew LinkedIn pages organically.

RP

Store Keeper (Part-Time)

Rusan Pharma

Jul 2019 - Sep 2019 (2 months)

Gained early exposure to inventory record-keeping using Tally ERP 9 alongside academic studies. Built foundational professional English communication skills.

Education

Degrees, certifications, and relevant coursework

Google logoGO

Google

Google AI Professional Certificate, Artificial Intelligence

Completed the Google AI Professional Certificate, an 8-course program covering AI fundamentals, prompting, data analysis, and app building/deployment.

University of Illinois Urbana-Champaign logoUU

University of Illinois Urbana-Champaign

Professional Diploma in Digital Marketing, Digital Marketing

Completed the Professional Diploma in Digital Marketing, a 7-course specialization in digital marketing strategy and analytics.

DD

Dehradun School of Online Marketing (DSOM)

Digital Marketing Course, Digital Marketing

Completed a digital marketing course at Dehradun School of Online Marketing in 2022.

SU

SDSUV University

B.Com, Commerce

Completed a Bachelor of Commerce degree at SDSUV University in 2020.

RC

RASVM Inter College

Intermediate & High School, General Studies

2014 - 2016

Completed intermediate and high school education at RASVM Inter College, finishing in 2016.

Google Digital Academy logoGA

Google Digital Academy

Google Ads Search Certification, Digital Marketing

Earned the Google Ads Search Certification from Google Digital Academy.

LL

LinkedIn Learning

Meta Certified Digital Marketing Associate, Digital Marketing

Earned the Meta Certified Digital Marketing Associate certification from LinkedIn Learning.

Google Digital Garage logoGG

Google Digital Garage

Fundamentals of Digital Marketing, Digital Marketing

Earned the Fundamentals of Digital Marketing certification from Google Digital Garage.

LL

LinkedIn Learning

Google Analytics 4 (GA4) Essential Training, Web Analytics

Completed the Google Analytics 4 (GA4) Essential Training from LinkedIn Learning.

LL

LinkedIn Learning

Generative AI for Digital Marketers, Digital Marketing

Completed the Generative AI for Digital Marketers course from LinkedIn Learning.

MA

Madecraft

Technical WordPress SEO, WordPress SEO

Completed the Technical WordPress SEO course from Madecraft.

LL

LinkedIn Learning

WordPress Development: Coding Practice, Web Development

Completed the WordPress Development: Coding Practice course from LinkedIn Learning.

Microsoft Press logoMP

Microsoft Press

Complete Guide to Power BI for Data Analysts, Data Analytics

Completed the Complete Guide to Power BI for Data Analysts course from Microsoft Press.

LL

LinkedIn Learning

Six Sigma: Green Belt, Process Improvement

Earned the Six Sigma: Green Belt certification from LinkedIn Learning.

NASBA logoNA

NASBA

Cybersecurity Foundations, Cybersecurity

Completed the Cybersecurity Foundations course from NASBA.

University of Arizona logoUA

University of Arizona

Strategic Digital Marketing Specialization, Digital Marketing

Completed the Strategic Digital Marketing Specialization from the University of Arizona via Coursera in 2026.

Semrush logoSE

Semrush

SEO / Local SEO / Content Marketing Fundamentals, Search Engine Optimization

Completed SEO, Local SEO, and Content Marketing Fundamentals courses from Semrush, taught by Greg Gifford and Eric Enge.

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