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Sheila Esmaili-Doki

@sheilaesmaili-doki

I’m a Traffic Manager specializing in broadcast ad scheduling, coordination, and detail-driven multitasking across TV and radio.

United States
Message

What I'm looking for

I’m looking for a broadcast or media-operations role where I can own ad traffic accuracy, manage day-to-day scheduling logs, and collaborate with sales and agencies in a detail-focused, fast-paced environment. I enjoy clear processes and reliable on-air execution.

I build reliable traffic workflows that keep commercials running correctly, from scheduling commercials that air to arranging promos for multiple television stations. I collaborate daily with account executives and advertising agencies, balancing many concurrent tasks while staying detail-focused.

As a Traffic Coordinator, I handle daily station logs and input traffic instructions for both local and national advertisers. I own the accuracy of what plays on-air, using consistent processes and careful follow-through to reduce errors.

Before moving fully into TV traffic, I managed radio traffic responsibilities including radio station logs, numerous daily sales orders, and confirming commercials were airing correctly. I also supported station operations through reception duties—answering listener calls—and daily prize distribution.

My background also includes Classified Ad Sales, contributing writer work that covered local community events, and experience as a legal assistant in a bankruptcy practice. I bring that mix of communication, organization, and research strength to every role, backed by a B.A. in Communications/Media Studies.

Experience

Work history, roles, and key accomplishments

KT
Current

Traffic Manager

KTEN Television

Nov 2023 - Present (2 years 8 months)

Schedules commercials and arranges promos for three television stations. Coordinates daily with account executives and advertising agencies to ensure the correct ads are running.

KT
Current

Traffic Coordinator

KTEN-TV

Jan 2020 - Present (6 years 6 months)

Completes daily traffic logs and enters traffic instructions for local and national advertisers for KTEN, OTEN, and NTEN. Ensures correct commercials run and uses attention to detail and multitasking to manage daily workflow.

PT

Contributing Writer

Prosper Press, Lake Texoma Times

Jul 2014 - Sep 2014 (2 months)

Attends local city council meetings and writes weekly articles about seasonal events and community happenings. Produces contributions as assigned for the publications.

WN

Contributing Writer

Whitesboro News

Feb 2010 - Jan 2014 (3 years 11 months)

Contributes weekly writing for the Whitesboro News, including covering city council and school board meetings when assigned on short notice. Writes about local happenings based on meetings and reported events.

Education

Degrees, certifications, and relevant coursework

Southeastern Oklahoma State University logoSU

Southeastern Oklahoma State University

Bachelor of Arts, Communications/Media Studies

Earned a B.A. in Communications/Media Studies from Southeastern Oklahoma State University in Durant, Oklahoma, completed in December 2008.

SS

Sherman High School

Attended Sherman High School in Sherman, Texas, graduating in May 2004.

Tech stack

Software and tools used professionally

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