Sheila Esmaili-Doki
@sheilaesmaili-doki
I’m a Traffic Manager specializing in broadcast ad scheduling, coordination, and detail-driven multitasking across TV and radio.
What I'm looking for
I build reliable traffic workflows that keep commercials running correctly, from scheduling commercials that air to arranging promos for multiple television stations. I collaborate daily with account executives and advertising agencies, balancing many concurrent tasks while staying detail-focused.
As a Traffic Coordinator, I handle daily station logs and input traffic instructions for both local and national advertisers. I own the accuracy of what plays on-air, using consistent processes and careful follow-through to reduce errors.
Before moving fully into TV traffic, I managed radio traffic responsibilities including radio station logs, numerous daily sales orders, and confirming commercials were airing correctly. I also supported station operations through reception duties—answering listener calls—and daily prize distribution.
My background also includes Classified Ad Sales, contributing writer work that covered local community events, and experience as a legal assistant in a bankruptcy practice. I bring that mix of communication, organization, and research strength to every role, backed by a B.A. in Communications/Media Studies.
Experience
Work history, roles, and key accomplishments
Traffic Manager
KTEN Television
Nov 2023 - Present (2 years 8 months)
Schedules commercials and arranges promos for three television stations. Coordinates daily with account executives and advertising agencies to ensure the correct ads are running.
Traffic Coordinator
KTEN-TV
Jan 2020 - Present (6 years 6 months)
Completes daily traffic logs and enters traffic instructions for local and national advertisers for KTEN, OTEN, and NTEN. Ensures correct commercials run and uses attention to detail and multitasking to manage daily workflow.
Traffic / Receptionist
Alpha Media
Aug 2015 - Jan 2020 (4 years 5 months)
Works in traffic to complete radio station logs, enter sales orders, and verify commercials are airing correctly. Also handles receptionist duties by answering listener phone calls and distributing prizes to visitors.
Classified Ad Sales
Herald Democrat
Sep 2014 - Aug 2015 (11 months)
Assists customers with placing classified ads through phone and in-person interactions. Supports sales order placement and customer service for a variety of ad types.
Contributing Writer
Prosper Press, Lake Texoma Times
Jul 2014 - Sep 2014 (2 months)
Attends local city council meetings and writes weekly articles about seasonal events and community happenings. Produces contributions as assigned for the publications.
Legal Assistant
Gary J. Campbell & Associates
Feb 2013 - May 2014 (1 year 3 months)
Supports a bankruptcy law firm by scanning and filing court documents and maintaining hundreds of client files. Interacts with clients by phone and in person, transcribes attorney-dictated letters, creates Chapter 13 Bankruptcy Plans, and assists with budgets and financial options.
Contributing Writer
Whitesboro News
Feb 2010 - Jan 2014 (3 years 11 months)
Contributes weekly writing for the Whitesboro News, including covering city council and school board meetings when assigned on short notice. Writes about local happenings based on meetings and reported events.
Education
Degrees, certifications, and relevant coursework
Southeastern Oklahoma State University
Bachelor of Arts, Communications/Media Studies
Earned a B.A. in Communications/Media Studies from Southeastern Oklahoma State University in Durant, Oklahoma, completed in December 2008.
Sherman High School
Attended Sherman High School in Sherman, Texas, graduating in May 2004.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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