Shashank Daniel

I’m a results-driven Digital Marketing Executive focused on building brand visibility, increasing engagement, and boosting conversions. Over the past year-plus, I’ve delivered impactful campaigns across social, search, email, and lead-generation channels.

In my current role at Varuna Marine Services B.V., I lead social media strategy across LinkedIn and key digital platforms, shaping content marketing initiatives around maritime compliance trends and regulatory developments. I plan and optimize paid advertising on Meta and Google Ads for targeted B2B acquisition, while managing email marketing workflows and automation to improve lead nurturing effectiveness.

I also strengthen organic performance through on-page and technical SEO, then track marketing KPIs and build performance dashboards to share monthly insights with leadership. I support B2B lead-generation and outreach aligned with global sales objectives, coordinating with design, product, and external vendors to keep brand messaging consistent across digital touchpoints.

My experience also includes multi-channel lead generation and market research at Workfall (Remote), social media growth work at Neophyte Consulting Service (Remote), and freelancing that covered social media marketing, database management, and email campaigns. Earlier, I completed a Digital Marketing internship and contributed to creative production as a Virtual Staging Editor, building a strong foundation in both digital marketing execution and content creation.