Shantanu User

I’m a Data Analyst with 5+ years of experience building SQL/ETL-driven, scalable reporting solutions across Finance, Digital, and Mining. My work centers on product instrumentation, cohort analysis, and segmenting large user bases (including segmentation of 560M+ users) to turn data into decisions that move key outcomes.

At Airtel Finance Ltd & Airtel Digital, I led instrumentation for the Airtel Thanks App and Payments Bank to track user behavior and performance with precision. I revamped the UPI self-transfer flow, reducing Drop-off by 18% and improving customer experience, delivered 12% DAU uplift through product flow revamps, and optimized lending funnels with 10–15% KPI improvement across products. I also executed cohort analysis, improved retention KPIs for targeted marketing, identified 75M high-propensity users, and boosted conversions by 18–25% using segmentation—supported by A/B testing and growth campaign evaluation that improved ROI by 20%+.

I bring this same measurement mindset to CRM and dashboarding as well. At Home Credit Finance, I supported CRM & digital campaign analytics across SMS, WhatsApp, Email, and app push channels, used SQL to clean and organize multi-source data (improving accuracy by 90%), and built Power BI dashboards that increased visibility and drove deliverability, CTR, conversions, and ROI improvements by 25%. Previously at BGR Mining and Infra Ltd, I built reporting infrastructure in Excel and Tableau and helped reduce maintenance costs by 22% through workshop-driven cost optimization—backed by stakeholder management, cross-functional collaboration, and team ownership.