At Houdiny AI, I led the end-to-end redesign of an AI-powered outbound sales platform, working with the founder and developers to refine and release modules over about nine months. I reshaped its information architecture around an eight-stage sales workflow, replacing feature-scattered navigation with clear areas for Home, Leads, Outreach and Unibox.
I redesigned the campaign setup as a five-stage email builder with visible progress, and gave leads their own module with grouped filters and contextual bulk actions. I also added a three-step checklist to guide new accounts toward their first campaign.
As co-founder and designer at IntegroForce, I mapped customer and service journeys and designed a service proposition and website to explain CRM work to non-technical real estate clients. Earlier, at Wiz Insights and ITFE Sol (SimplifyREI), I designed web-based products, marketing websites and early product experiences.
