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Rana IntishibRI
Open to opportunities

Rana Intishib

@ranaintishib

I design research-led B2B and B2C products that reduce churn and scale.

Pakistan
Message

What I'm looking for

I'm looking to solve complex B2B or B2C product challenges through user research, information architecture, and iterative design, particularly in FinTech, Real Estate, or SaaS. I value opportunities to improve adoption, retention, and scalable product experiences.

I've led product design for Propwire, translating a 157M+ property database into a mobile-first experience for real estate investors and agents that scaled to 2M+ users. My search-first information architecture and streamlined onboarding drove 82% adoption in the first 45 days.

At Carbonteq, I reduced churn for a core SaaS product from 19% to 6% through user immersion and iterative design, while helping scale another SaaS product to over one million users. I also shipped a crowdfunded small-business loans platform that generated a 28% increase in new investors after relaunch.

I build scalable design systems, interaction patterns, and information architecture that make complex workflows easier to use. At Propwire, redesigning the skip-trace flow into a two-tap experience increased mobile skip traces by 32% and reduced lead-to-contact time by 65%.

Earlier at Oriefy, I designed enterprise dashboards for nonprofit volunteer management, improving task completion by 24% across 1,000+ users. I bring a problem-first approach grounded in research, testing, rapid prototyping, and close collaboration with product and engineering teams.

Experience

Work history, roles, and key accomplishments

PR

Senior UX/UI Designer

Propwire

Feb 2025 - May 2026 (1 year 3 months)

Led end-to-end UX/UI design for the Propwire mobile app, translating a 157M+ property database into a mobile-first experience for real estate investors and agents, scaling to 2M+ users. Drove an 82% adoption rate within the first 45 days of launch through a 'Search-First' information architecture and streamlined onboarding.

CA

Senior Product Designer

Carbonteq

Apr 2021 - Jan 2025 (3 years 9 months)

Decreased churn rate from 19% to 6% for a core SaaS product through intensive user immersion and iterative design. Led end-to-end design to help scale a SaaS product to +1 million users.

OR

UI Designer

Oriefy

Aug 2019 - Apr 2021 (1 year 8 months)

Led dashboard UI for nonprofit volunteer management, improving task completion by 24% across 1000+ users. Collaborated directly with the CEO and product team to prototype and deliver web and mobile apps using a lean design process.

Education

Degrees, certifications, and relevant coursework

NA

National College of Arts

Bachelor's Degree, Graphic Design

Bachelor's Degree in Graphic Design from the National College of Arts.

Interaction Design Foundation logoIF

Interaction Design Foundation

Certification, Human-Computer Interaction

Completed a certification in Human-Computer Interaction: The Foundations of UX Design.

Tech stack

Software and tools used professionally

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