Open to opportunities

Shafha Elvetta

@shafhaelvetta

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Digital marketing professional specializing in marketplace campaigns, affiliate & KOL programs, and brand partnerships.

Indonesia

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What I'm looking for

I’m looking for a role where I can own marketplace campaign execution end-to-end, partner closely with brands and internal teams, and use data (UTM and marketplace metrics) to improve performance—while growing my brand marketing and partnership strategy.

I’m a digital marketing professional with hands-on experience in e-commerce operations, integrated campaign execution, and cross-functional collaboration within the beauty industry. I focus on consumer-focused campaigns, creative problem-solving, and data-driven decision-making that improves marketplace performance.

At Arya Noble (ERHA), I managed ERHA Store and official brand stores across Shopee, TikTok&Tokopedia, and Lazada, ensuring seamless marketplace operations and campaign execution. I coordinated end-to-end co-branded campaign delivery, aligned promotional mechanics and inventory readiness, supported livestreaming activities, and worked with cross-functional teams (Brand, Creative, Warehouse, Supply Chain, and E-commerce) to keep deliverables accurate and on schedule.

I also supported affiliate and KOL initiatives by developing UTM links and coordinating webinars, presentation materials, and execution. Earlier, I strengthened my social and community foundation—evidenced by increasing Engagement Rate at BuatanDilla from 5.45% to 17.06%—and I continue to apply strategic planning and market research through my Digital Marketing boot camp and certifications.

Experience

Work history, roles, and key accomplishments

Key Account Management Specialist

Arya Noble (Erha)

May 2025 - Nov 2025 (6 months)

Managed ERHA Store and official brand stores across Shopee, TikTok, Tokopedia, and Lazada, ensuring seamless marketplace operations and campaign execution. Coordinated co-branded campaigns, supported affiliate and KOL initiatives with UTM tracking, and optimized product listings and campaign performance using marketplace metrics.

Marketplace Operations Key Account Management Brand Campaigns Campaign Execution Affiliate and KOL Management Product Listing Optimization PDP Optimization Banner Optimization Gift With Purchase Vouchers Flash Sales Warehouse Coordination Performance Analysis Add To Cart Unit Sales Cross Functional Collaboration

E-Commerce Channel Intern

Arya Noble (Erha)

Nov 2024 - May 2025 (6 months)

Conducted marketplace performance reviews across Shopee and TikTok/Tokopedia to identify optimization opportunities. Managed product listings and executed promotional campaigns (vouchers, monthly campaigns, flash sales) while supporting affiliate and KOL marketing with UTM tracking.

Marketplace Performance Analysis Product Listings Management Pricing and Promotional Assets Campaign Execution Cross Functional Collaboration Vouchers Flash Sales

Social Media Specialist

BuatanDilla

Feb 2024 - Mar 2024 (1 month)

Increased Engagement Rate from 5.45% to 17.06% through strategic audience engagement and content initiatives. Developed and managed organic and boosted content using the 3H content pillars (Hero, Hub, Hygiene) and analyzed performance metrics to optimize content strategy.

Social Media Management Content Strategy Audience Engagement Performance Analysis Content Optimization Copywriting 3H Content Pillars Hygiëne

Community Specialist - Intern

Jejak Warna

Jan 2022 - Jul 2022 (6 months)

Hosted and moderated Virtual Book Talk #12, facilitating community discussion of the book 'I Wish I Knew This Better'. Planned and executed activity timelines and supported community engagement through virtual reading and speaking events.

Community Management Event Moderation Virtual Events Relationship Building Reading Sessions

Junior Consultant - Intern

IMConsulting

Feb 2021 - Aug 2021 (6 months)

Developed training materials and learning modules for new employee onboarding covering Japanese culture, Kaizen, and Ikigai. Produced animated learning videos by creating scripts, voice-overs, storyboards, and visual assets, and collaborated with internal teams to deliver multimedia learning experiences.

Training Materials Development Modules Japanese Culture Content Kaizen Ikigai Script Writing Voice Over Storyboarding Visual Asset Creation

Education

Degrees, certifications, and relevant coursework

Rakamin Academy

Certificate in Digital Marketing, Digital Marketing

2023 - 2024

Grade: 88.68/100.00

Completed the Full Stack Digital Marketing Boot Camp and earned a Certificate in Digital Marketing with a score of 88.68/100.00. Achieved 'Best Final Project Team' as a Social Media Specialist.

Universitas Bina Nusantara

Bachelor of Japanese Literature, Japanese Literature

2018 - 2024

Grade: 3.11/4.00

Pursued a Bachelor of Japanese Literature degree at Universitas Bina Nusantara, graduating with a GPA of 3.11/4.00. Led a team for a Preschool Visit - Character Building Project.