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Serina Lou

@serinalou

Product planner and consultant turning research into growth-driven education products.

China
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What I'm looking for

I’m looking for a role where I can plan and refine long-cycle products using user research, drive measurable conversion and retention, and collaborate cross-functionally to improve operations—ideally in high-ticket or education-style environments that value structured communication.

I specialize in product planning for complex, long-cycle scenarios—translating non-standard user needs into structured, actionable plans. I balance short-term conversion with long-term growth, especially for high-ticket decisions where trust and expectation management make the difference.

In my recent role, I designed global higher-education solutions and improved contract conversion rates to 30% by creating low-risk, multi-country alternatives. I standardized an 18–24 month service delivery process with clear milestones, helped align student profiles with research directions, and achieved a 90% admission rate to top-tier universities. I also built a structured client management framework that resulted in 0 client complaints, while generating 5 high-end referral conversions—and I was awarded Most Promising Consultant (Eastern Region) in 2025.

Previously, I led needs assessment and consultation for overseas study journeys across K–12 to university levels, and used content-driven lead generation (including live sessions and policy briefings) to convert audiences into high-ticket clients. I’ve also supported ecosystem operations by building partner networks, improving engagement and activation, and delivering data-driven insights to optimize service delivery, with strong cross-functional project management throughout.

Experience

Work history, roles, and key accomplishments

LA

Product Planner

Li Sichen Study Abroad 360

Mar 2025 - Apr 2026 (1 year 1 month)

Designed global higher-education solutions by assessing diverse student needs and building integrated product plans that improved contract conversion to 30% via low-risk multi-country alternatives. Standardized delivery across 18–24 month programs using 4–6 milestones and coordinated cross-border academic teams to achieve a 90% admission rate to top-tier universities.

NA

Product Consultant

New Channel Study Abroad

Mar 2023 - Oct 2024 (1 year 7 months)

Conducted in-depth user research and planning consultations for K–12 through university students, designing integrated overseas study solutions covering admissions and long-term development. Delivered policy briefings and international education trend lectures to up to 1,300 target users per session, converting attendees into high-ticket clients through structured 1-on-1 consultations and managing

ZE

Ecosystem Operations Specialist

Zeekr Membership & Ecosystem

Jan 2022 - Aug 2022 (7 months)

Contributed to development of the Zeekr Alliance benefits ecosystem by connecting premium brands and cross-industry partners, managing the full contract lifecycle including compliance and risk control. Drove multi-channel promotion of ecosystem benefits, improving product penetration and optimizing claim flows to increase benefit activation and voucher usage, and produced data-driven user satisfac

Education

Degrees, certifications, and relevant coursework

International College of Management, Sydney logoIS

International College of Management, Sydney

Master of Management, Event

2019 - 2021

Completed a Master of Management with a focus on Event from 2019 to 2021.

The University of Sydney logoTS

The University of Sydney

Bachelor of Arts, Digital Cultures

2016 - 2019

Earned a Bachelor of Arts in Digital Cultures from 2016 to 2019.

Tech stack

Software and tools used professionally

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