Serena Mascali
@serenamascali
Multidisciplinary designer creating fine-tuned user experiences.
What I'm looking for
I'm Serena Mascali, a product designer with a passion for crafting effective and creative user experiences. With a strong background in UX/UI design, I've worked with luxury brands like Prada, Miu Miu, and Church's, as well as communication SaaS companies, to improve in-house operations and deliver purpose-driven designs.
My expertise lies in user research, wireframing, and prototyping, with a focus on design consistency and seamless collaboration with development teams. I'm well-versed in design tools like Figma, Jira, and Confluence, and have a keen eye for detail when it comes to design systems and responsive design.
As a multidisciplinary designer, I enjoy taking on new challenges and exploring innovative solutions to complex design problems. Whether it's designing apps, websites, or identities, I'm dedicated to telling stories and delivering purpose through my work.
Experience
Work history, roles, and key accomplishments
Middle Product Designer
Prada Group
Feb 2023 - Present (2 years 5 months)
Product designer specializing in applications for luxury brands like Prada, Miu Miu, and Church's, aimed at improving in-house operations.
UX/UI Designer
Freelance
Jan 2020 - Present (5 years 6 months)
Design wireframes, prototypes, and interfaces for various cross-device applications. Design logos, branding and websites for various industries.
Middle Product Designer
MINT
Feb 2022 - Feb 2023 (1 year)
Working on user research, user flows, UI design, prototyping and presenting to stakeholders. Supporting in the building of the company Design System, defining with the team the best practices.
Brand and Product Designer
Go Home
Mar 2020 - Feb 2022 (1 year 11 months)
Rapid prototyping, I took care of the birth of the brand and followed all the creative direction, from the concept to the creation of the logo, the website and the design assets.
Education
Degrees, certifications, and relevant coursework
UX/UI Design
2022 - 2022
UX/UI Design Course, focusing on user research, wireframing, and prototyping, with a strong focus on design consistency and seamless collaboration with development teams.
UXBox
UX Design
2021 - 2021
UX Design Bootcamp
UniCt
2017 -
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
serenamascali.itJob categories
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