Open to opportunities

Serena Mascali

@serenamascali

Message

Multidisciplinary designer creating fine-tuned user experiences.

Italy

Message

What I'm looking for

Looking for a role that allows me to leverage my design skills to drive purpose and improve user experiences.

I'm Serena Mascali, a product designer with a passion for crafting effective and creative user experiences. With a strong background in UX/UI design, I've worked with luxury brands like Prada, Miu Miu, and Church's, as well as communication SaaS companies, to improve in-house operations and deliver purpose-driven designs.

My expertise lies in user research, wireframing, and prototyping, with a focus on design consistency and seamless collaboration with development teams. I'm well-versed in design tools like Figma, Jira, and Confluence, and have a keen eye for detail when it comes to design systems and responsive design.

As a multidisciplinary designer, I enjoy taking on new challenges and exploring innovative solutions to complex design problems. Whether it's designing apps, websites, or identities, I'm dedicated to telling stories and delivering purpose through my work.

Experience

Work history, roles, and key accomplishments

Current

Middle Product Designer

Current

Prada Group

Feb 2023 - Present (2 years 5 months)

Product designer specializing in applications for luxury brands like Prada, Miu Miu, and Church's, aimed at improving in-house operations.

Interaction Design User Research Wireframing Prototyping

Current

UX/UI Designer

Current

Freelance

Jan 2020 - Present (5 years 6 months)

Design wireframes, prototypes, and interfaces for various cross-device applications. Design logos, branding and websites for various industries.

Adobe Photoshop Adobe Illustrator Design Systems Responsive Design

Middle Product Designer

MINT

Feb 2022 - Feb 2023 (1 year)

Working on user research, user flows, UI design, prototyping and presenting to stakeholders. Supporting in the building of the company Design System, defining with the team the best practices.

User Research User Flows UI Design Prototyping Design Systems Figma Design Operations Mentoring

Brand and Product Designer

Go Home

Mar 2020 - Feb 2022 (1 year 11 months)

Rapid prototyping, I took care of the birth of the brand and followed all the creative direction, from the concept to the creation of the logo, the website and the design assets.

Design Systems Branding Rapid Prototyping Logo Design Website Design

Education

Degrees, certifications, and relevant coursework

Google

UX/UI Design

2022 - 2022

UX/UI Design Course, focusing on user research, wireframing, and prototyping, with a strong focus on design consistency and seamless collaboration with development teams.