Sayan Soren

Managed day-to-day Instagram strategy for an independent creative studio, shaping brand voice and visual consistency across posts. Planned and produced weekly carousels and behind-the-scenes Reels using structured calendars that supported both consistent output and trend-driven responsiveness.

Led a team of 5 junior video editors to ensure consistent quality standards and on-time publishing across YouTube episodes. Improved audience retention by refining hooks and storytelling structure, while building standardized editing workflows, feedback templates, and SOPs to raise production efficiency.

Developed and executed marketing strategy for an independent clothing brand, owning brand positioning, campaign planning, and content direction. Managed end-to-end content production (product shoots, Reels, and promotional graphics) and used campaign performance metrics to iterate and improve engagement, reach, and conversion.

Delivered platform-optimized short- and long-form video content across YouTube, Instagram, and TikTok for multiple clients under strict deadlines. Produced a luxury-fashion awareness campaign that generated 203K+ views, 168K reach, and 626 new high-intent followers in 48 hours using retention-focused editing frameworks (hook, pacing, and CTA placement).

Built and grew the brand’s Instagram presence from scratch by developing a consistent visual identity and tone of voice for a sports-lifestyle audience. Created and edited feed posts, Stories, and discovery-focused Reels, iterating based on Instagram Insights performance data.

Designed a 10-week X and LinkedIn content calendar for AUTONOMOUS 2026, structuring 80+ posts across five campaign phases. Defined 6 content pillars and built a target engagement list of 30+ Physical AI founders, VCs, and engineers to drive community growth ahead of the event.

Pursuing an M.Sc. in Multimedia at St. Xavier's College, Kolkata, expected to complete in 2026.