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Sarah User

@sarahuser43

Graphic artist at Gerald Printing creating apparel decoration and production-ready files, with experience in branding and visual identity.

United States

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At Gerald Printing, I create graphics for apparel decoration, including screen printing, heat press, and embroidery. I prepare files for production and work with internal teams to translate client needs into branded visual solutions.

At Hilltopper Creamery & WKU Farm Market, I designed brand identity systems, including logos, packaging, signage, and merchandise. The improved brand identity and visual consistency contributed to a 75% increase in sales.

As a freelance designer and painter, I create custom commissions and branding for local businesses and individual clients, including PAWSH and SORELLA. My work includes logos, tattoo designs, paintings, illustrations, and UX/UI.

Experience

Work history, roles, and key accomplishments

Current

Graphics Specialist

Current

Gerald Printing

Aug 2025 - Present (1 year 1 month)

Graphic artist for all apparel decoration, including screen printing, heat press, and embroidery. Prepares files for production and collaborates with internal teams to translate client needs into branded visual solutions.

Screen Printing Heat Press Embroidery File Preparation Graphic Design Branding Quality Control

Current

Freelance Designer & Painter

Current

Home & Farmers Market

Jan 2017 - Present (9 years 8 months)

Freelance designer and painter delivering custom commissions and branding for local businesses and individual clients, including PAWSH and SORELLA. Work includes logos, branding, tattoo designs, paintings, drawings, sketches, illustrations, layout, composition, and UX/UI.

Logo Design Branding Tattoo Design Paintings Drawing Illustration Layout Composition UI UX

Marketing Intern

Gerald Printing

Mar 2025 - Aug 2025 (5 months)

Created, designed, and managed social media content and accounts to support brand awareness and customer engagement. Planned and scheduled social media and email marketing campaigns using Mailchimp, Facebook, and Instagram.

Social Media Management Content Creation Email Marketing Mailchimp Facebook Instagram Digital Marketing

Branding Designer/Student Worker

Hilltopper Creamery & WKU Farm Market

Aug 2022 - May 2024 (1 year 9 months)

Designed new brand identity systems including logo, packaging, signage, collateral, and merchandise. Constructed modern rebranding strategies aligned with target audiences and brand goals, achieving a 75% increase in sales through improved brand identity and visual consistency.

Brand Identity Logo Design Packaging Design Signage Collateral Merchandise Rebranding Visual Consistency

Horseback Riding Instructor

Reid’s Livery Winery

Jun 2014 - Aug 2023 (9 years 2 months)

Provided horseback riding instruction to adults and children while managing horse training, daily care, and housing. Built strong client relationships through clear communication, reliability, and efficient time management.

Horseback Riding Instruction Horse Training Animal Care Client Relations Communication Skills Time Management