Sarah Allen
@sarahallen2
I build high-performing social campaigns that grow audiences and drive conversions.
What I'm looking for
I've grown Skyovex into a 147K+ follower multi-platform audience, generating 16M+ YouTube impressions and a 6.3% click-through rate through strategic content planning, platform optimization, and analytics.
I create and execute multi-channel campaigns across social media, email, and web. My organic marketing work delivered a 7.2% lead-to-customer conversion rate and 862 digital product sales, while campaigns increased month-over-month follower growth by 573.2%.
At the University of North Texas, I developed digital marketing assets, photography, and branded content for university communications. I also cleared a bottleneck of 850+ marketing assets in under two weeks through structured digital asset management.
Experience
Work history, roles, and key accomplishments
Collaborate across internal groups to improve operational workflows and support process efficiency. Process high-volume financial transactions while maintaining strict quality standards and regulatory compliance.
Content Creator / Brand Partner
Skyovex
Apr 2020 - Present (6 years 4 months)
Grew a multi-platform digital audience to 147k+ followers with an average engagement rate of 5.34% across TikTok, Instagram, and YouTube through strategic content planning, platform optimization, and analytical analysis. Generated 16M+ YouTube impressions while maintaining a 6.3% click-through rate.
Interpreted customer needs and communicated complex financial information clearly across multiple channels. Consistently balanced competing priorities while maintaining 100% accuracy and 6.5 calls per hour (5.5 CPH goal).
Developed digital marketing assets, photography, and branded content supporting university communications and campus engagement initiatives. Organized and maintained a large digital asset library of marketing photography using structured file organization and metadata management, eliminating a bottleneck of 850+ assets in under 2 weeks.
Education
Degrees, certifications, and relevant coursework
Arkansas State University
Master of Science, Strategic Communications
2024 - 2025
Pursuing a Master of Science in Strategic Communications with a focus on Social Media.
University of North Texas
Bachelor of Fine Arts, Photography
2020 - 2024
Grade: Magna Cum Laude
Earned a Bachelor of Fine Arts in Photography, graduating Magna Cum Laude.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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