SANIA SALSABILA

I’m a Senior UI/UX Designer specializing in e-commerce, combining creativity with results-driven strategies to craft web designs and landing pages that convert visitors into customers. I focus on Direct-to-Consumer (DTC) brands and on understanding buyer psychology to deliver impactful, conversion-first design solutions.

With over 4 years of experience and having designed & built 55+ e-commerce brands worldwide, I help e-commerce teams create high-converting website storefronts and marketing landing pages for successful campaign execution. In my recent work, I’ve increased on average 20% conversion lift from A/B testing in Replo using high-performing landing pages and website storefronts.

In my current role, I craft and build storefront design & landing pages in Figma & Replo for Premium 7-8 figure Ecommerce Brands. I manage multiple projects at once—setting timelines, prioritizing tasks, and ensuring on-time, on-brand delivery—while streamlining collaboration with copywriters, creative strategists, and developers to support campaign success.

Previously, I worked as a Shopify UI/UX Designer, continuously refining landing pages, product pages, and checkout flows to increase retention and conversions. I’ve optimized websites using Google Analytics to understand user behavior and formed hypotheses for UX improvements, collaborating with CRO management and developers on split-testing; I’ve also created and refined Shopify websites end-to-end in Figma to ensure correct implementation.